Research On The Development Strategies Of Cultural Resources And Tourism Industry Integration In Hejiang County,Sichuan Province

From the perspective of the relationship between cultural resources and tourism industry,tourism industry is an important carrier for the utilization of cultural resources,and cultural resources are the soul of the development of tourism industry.Cultural competition is the ultimate embodiment of the competitiveness of tourism industry and products.At the same time,the promotion and dissemination of cultural soft power,to a large extent,depends on the platform and way of "tourism".As the carrier of the abstract concept of "culture",the integrated development of cultural resources and tourism industry can not only enhance the comprehensive competitiveness of tourism economy,but also optimize the industrial structure,provide new ideas for the development of tourism economy and drive the growth of tourism economy.Studies at home and abroad show that under the trend of globalization,the integration of cultural resources and tourism industry has become increasingly common and mainstream.The establishment of the Ministry of culture and tourism of the People’s Republic of China shows that the integration of culture and tourism has become an important development direction in China,which is in line with the needs of the transformation and upgrading of related industries under the market economy.Hejiang county is rich in cultural resources,so it is feasible and necessary to integrate with tourism industry.However,as the tourism industry of Hejiang county is still in its infancy,the integrated development of cultural resources and tourism industry of Hejiang county is still in the primary stage,and the development mode and strategy of industrial integration are still in exploration,which leads to many puzzles.In this paper,a large number of data and relevant information are collected and sorted out to get the current situation of the development of cultural resources and tourism industry in Hejiang county and the integration of the two.Through the analysis of gray fusion degree and fusion mode,the integration of cultural resources and tourism industry in Hejiang county is studied and analyzed.It is found that there are some problems in the integration of the two,such as insufficient protection and utilization of cultural resources,lack of cultural and tourism resources Lack of integrated product development.In order to promote the integrated development of cultural resources and tourism industry in Hejiang County,this paper carries out theoretical research,current situation analysis and problem analysis.Combined with the actual development of Hejiang tourism industry,it puts forward the strategies for the integrated development of Hejiang cultural resources and tourism industry,mainly including the protection,inheritance and utilization of cultural resources,focusing on the development of cultural tourism integration products,and accelerating the construction of cultural tourism infrastructure In addition,we should make up for the shortcomings of cultural and tourism development,formulate good policies to enhance the driving force of cultural and tourism development.