Research On The Development Of Laozi Cultural Tourism Resources In Luyi County Based On ASEB Analysis

Laozi’s culture is the essence of oriental culture,attracting worldwide attention.As the hometown of Laozi,Luyi County enjoys a unique resource advantage.Under the background of innovation and integration of literature and tourism,Luyi County has grasped the development opportunity,excavated the connotation of Laozi’s culture,created a regional cultural brand,and integrated cultural elements into urban construction,and achieved good social repercussions and economic benefits.In recent years,how to further transform cultural value into economic value,give full play to the comprehensive driving role of tourism,release the multiplier effect of "one industry prospers and all industries flourish",and then achieve a new breakthrough in county economic development has become the core issue of cultural tourism industry exploration in Luyi County.In this study,the concepts of Laozi culture and Laozi cultural tourism resources are defined,and the theories of learning sustainable development,tourists’ satisfaction,experience tourism and ASEB grid analysis are used for reference to lay a theoretical foundation for the study of later development strategies.According to the classification,investigation and evaluation standards of national tourism resources,this paper makes a comprehensive evaluation and analysis of Laozi cultural tourism resources in Luyi County,and finds out the strengths and weaknesses of Laozi cultural tourism resources at present.Based on the perspective of ASEB grid analysis,this study comprehensively analyzes the situation,development status,tourist experience and satisfaction of Laozi’s cultural tourism resources in Luyi County through on-the-spot investigation,in-depth interview and questionnaire survey.The research shows that in recent years,Luyi County has begun to take shape and achieve initial results in the development of Laozi’s cultural tourism industry,but it has also encountered development bottlenecks in brand promotion,marketing,government management,scenic spot operation and experience depth.The ultimate goal of this study is to break the ideological shackles,break a new path of development,make full use of the cultural resources of Laozi,improve tourists’ satisfaction and revisit rate,and then promote the high-quality development of county economy under the premise of ensuring the sustainable development of cultural heritage.Based on this,combined with the development plan of the tourism industry in the 14 th Five-Year Plan,this study puts forward some countermeasures from the perspectives of brand reputation building,tourism resource planning,tourism route research and development,innovative promotion path,expanding experience depth,smoothing management mechanism,ensuring capital supply,and upgrading both software and hardware,with a view to enhancing the popularity and recognition of Laozi’s hometown,enhancing the competitiveness of county culture,creating a model of urban civilization,and then realizing the leap-forward and sustainable development of Laozi’s cultural tourism in Luyi County.