Research On The Emotional Design Of Baking Brand Image

With the continuous expansion of China’s economic power and the improvement of people’s material living standards,the requirements for their quality of life are also becoming higher and higher.The needs of the masses have also changed from only on material life to spiritual civilization.At the same time,the healthy,delicious and emotional baked goods are also very popular with the public.Under the severe competition of the baking industry,shaping an excellent baking brand image has a decisive impact on the development of baking enterprises.This paper from the theoretical basis to explore how to use the methodology of emotional design to bake brand image,and emotional design concept as the entry point of this paper,combined with the forest baking brand image analysis,explore the emotional design application to brand image design,help baking brand image developed multidimensional and emotional visual and sensory design elements.Enrich the brand image design method,but also expand the emotional design concept,so that consumers can get both material and spiritual satisfaction.In the design trend of emotion and differentiation,the emotional methodology is combined with the baking brand image design,so as to find the personality from the commonality and achieve the best integration point.Therefore,the integration of brand image and emotion is a key entry point and breakthrough point for enterprises to achieve success,and with the continuous upgrading of consumers’ emotional needs,various industries are also forced to transform and innovate.The homogenization phenomenon of baking brand industry is serious,and we strive to find new ideas for brand image remodeling and innovative development while catering to the trend of The Times.This paper will explain the current situation of baking brand industry at home and abroad,discuss the basic research of integrating emotional design concept into baking brand image,and analyze the necessity and significance.And combined with the psychological needs of the audience,summarizes the design strategy and method,then the emotional design concept into the design of the brand image design case,through different forms of visual presentation,finally achieve emotional design concept and the perfect combination of baking brand image,let consumers feel emotional experience in the brand image,also for baking brand image remodeling provides an objective realistic design ideas.