Research On Visual Image Design Of Emerging Brands Based On Emotional Consumption

Nowadays,the new consumption mode driven by digital technology and the integration of online and offline make the consumption mode of residents more convenient and flexible.In the process of adapting to the consumption direction and upgrading trend of residents,a number of new brands have emerged which are more suitable for young consumption.They constantly segment the market and have a keen insight into the "emotional" needs of consumers."Emotional consumption" has therefore become the entry point and breakthrough of more and more brands.They constantly innovate and upgrade in visual image design to meet the emotional needs of the audience.For the plant industry,which has been in traditional retail for a long time,it is more necessary to examine and think about the new consumption relationship from a new perspective to carry out psychological transformation,and actively seek new design ideas for brand image reconstruction and innovation.Emotional consumption points out the direction of emotional transformation of brand image design and Outlines strong emotional connection for the shaping of brand image of plant industry.This paper starts from the consumption and image status of domestic plant brands,and starts from the perspective of emotional design.Taking the "super plant" brand,which is one of the first innovative and leading trends in the industry,as an example,this paper analyzes and studies emotional design,and provides objective and practical design thinking for the image design of plant brands.Firstly,through questionnaire survey and investigation,the existing problems of consumer demand and plant brand image design are understood,and the urgency of upgrading and emotional design of plant brand image design is clarified.Secondly,through the emotional element expression and hierarchical element analysis of the visual image of "Super plant" brand,systematic research and induction are carried out to summarize the importance of symbol expression,emotional identification and cultural output for emotional satisfaction,and combine with excellent cases to summarize the methods and principles of emotional consumption brand image design.Finally,the timeliness of "emotion" in the current brand image design is summarized to draw a red line for brand image in the road of emotional consumption,so that the brand emotional value is guided in a positive direction,and try to eliminate emotional brands "red fast,black fast".Focus on seeking the unique emotion of brand image design to consumers,improve the trust and loyalty to the brand,for the plant brand image design and redesign to provide theoretical value and practical basis.