A Study On The Optimization Of Performance Appraisal System Of A Culture Communications Limited Company

In recent years,the country has paid more and more attention to the cultural industry.The "14th Five-Year Plan" clearly stated that it is necessary to promote the high-quality development of the cultural industry and build a socialist cultural power.At the same time,the cultural industry and Internet technology are deeply integrated.With the rapid development of new media platforms,the number of small and medium-sized cultural enterprises has increased dramatically,and the competition in the cultural industry is fierce.On the basis of reviewing and summarizing the domestic and foreign cultural enterprise performance appraisal system,balanced scorecard and other theories,this paper analyzes the strategic goals,appraisal index setting,appraisal method and appraisal process of A cultural company,and finds that the current performance appraisal at the company level There are problems in the system such as the lack of scientificity in the setting of performance appraisal indicators,the imperfection of the performance appraisal process,and the failure to implement the application of performance appraisal results.The main reasons for the analysis of the problem are firstly that the design of performance appraisal indicators lacks strategic guidance,secondly that the leaders lack scientific understanding of performance appraisal,and thirdly that the leaders do not realize the value of the application of performance appraisal results.Therefore,starting from the strategic level,this paper optimizes the performance appraisal system at the company level based on the balanced scorecard: first,decompose the strategic goals of company A,draw a strategic map,and optimize the assessment objectives;Build a multi-dimensional performance indicator system and optimize the assessment indicators;the third is to strengthen performance communication;the fourth is to establish and improve the guarantee measures for A company’s performance assessment system.The main contributions of this paper are as follows.One is to combine the development strategy of A Culture Communication Co.,Ltd.,to apply the balanced scorecard to the optimization of the company’s performance appraisal system,and to better transform the strategy of A company into action;the other is to use the balanced scorecard The non-financial indicators of the sub-cards highlight the importance of elements such as talent,innovation,and technology in cultural communication companies,grasp the differences between cultural communication companies and other industries in the construction of performance appraisal systems,and provide new insights for the establishment of performance appraisal systems for cultural companies.train of though.