Research On Continuous M&A Performance Evaluation Of H Company Based On Balanced Scorecard

The country has increased its support for video tech media companies,which has led to an increase in market demand in industry,M&A activity is also picking up.In the media enterprises to participate in and form the merger boom,such special mergers and acquisitions have gradually formed,and that the number of transactions was steadily increasing.But what is inevitable,a sequential merger is different from multiple independent single acquisitions,and whether it is beneficial to enterprise development has not been thorough research.Therefore,to evaluate the work,it is necessary to create a full-fledged scientific system for evaluating continuous mergers and acquisitions of enterprises.Based on the above situation,H Company,a representative company as the goal of its research,by creating a more scientifically sound system for assessing corporate performance,better analysis of successive mergers and acquisitions,an increasingly common M&A phenomenon.First of all,sum up H company continuous M&A motivation,and continuous M&A performance and its existing problems were expounded,then analysis of target causes.Second,the development of a new performance appraisal system associated with the successive mergers and acquisitions,which is mainly completed by three steps: selection of evaluation index,given the weight and the overall score.Start from the four aspects of the balanced scorecard,and select the part that can evaluate the performance of continuous M&A from many evaluation indexes,next,the weighting vector for all indicators is obtained according to the hierarchical analysis method,the performance of each indicator was then assessed using the efficiency ratio method for financial indicators and the fuzzy integrated assessment method for non-financial indicators,respectively,the overall results are then scored at the overall level.Again,apply a new evaluation system to the case studies and evaluate the results.Finally,for the system can implementation in H company guarantee suggestions.The study found that,H Company has realized the synergistic effect of operation and management through continuous acquisition,but in terms of finance and development performance and expected large difference.Through this study,this is useful in order to provide a basis for H Company,and to gain some experience in the evaluation of the effectiveness of continuous mergers and acquisitions of other companies-partners.