| With the comprehensive strengthening and improvement of aesthetic education work by the country,a new pattern of aesthetic education in universities in the new era is being formed.At the same time,the rise of short video platforms has made short videos one of people’s favorite reading methods."Short video+education" is reshaping a new ecology of education.In recent years,the demand for high-quality artistic short video has increased sharply.Relevant short video platforms have vigorously supported artistic short video creators,which shows that short video can bring more artistic works and content to the audience and become the mainstream method of online aesthetic education,It also provides a new perspective for the aesthetic education work in universities.Therefore,this thesis combines short video and aesthetic education courses,explores college students’ short video learning behaviors and needs,builds an experience demand model for short video learning,and designs short video products that can optimize college students’ short video learning experience.1)This paper first studies Cooper’s experiential learning circle theory at the theoretical level,and analyzes its shortcomings in the application of college courses and online learning.On this basis,combined with the Fogg model,it expands the experiential learning circle theory,and obtains five levels of experiential learning model expansion:trigger layer,operation layer,reflection layer,construction layer,and practice layer.2)Then,using a variety of quantitative and qualitative research methods,based on the experiential learning expansion model,this paper studies the learning behavior and experience needs of college students in aesthetic short video learning,and draws a motivation model and experience needs model for aesthetic short video learning.3)The weight of five levels of experience needs is determined through the analytic hierarchy process,and empirical research is conducted on existing direct and indirect competitive products to analyze their satisfaction with college students’short video learning experience needs,and design opportunity points are obtained.4)Based on the above theoretical research,user research,demand analysis,and empirical research,combined with literature research methods,design strategies for the trigger layer,operation layer,reflection layer,construction layer,and practice layer were obtained,and design practices were carried out.5)Finally,through usability testing,the shortcomings of the product design were discovered and optimized,resulting in a product that could enhance the aesthetic education short video learning experience of college studentsThe purpose of this study is to use the short video learning method as an extension and expansion of college aesthetic education courses,and through research to reasonably design the functions of short video learning products to solve the current problem of poor short video learning experience for college students.Let aesthetic education learning not only exist in the classroom,but also integrate into students’ daily lives. |