Research On Productive Protection Of Intangible Cultural Heritage In Yinchuan Under The Background Of Cultural And Tourism Integration

As the capital of Ningxia Hui Autonomous Region,Yinchuan has rich intangible cultural heritage resources and high potential for tourism development.In 2018,the country carried out institutional reforms and the Ministry of Culture and Tourism was established,indicating that the policy of cultural tourism integration has entered the national strategic level,with the aim of promoting culture through tourism and nurturing tourism through culture.So,the integration of culture and tourism can not only serve as a carrier to promote excellent traditional culture,but also provide direction and grasp for the productive protection of intangible cultural heritage.In the context of cultural and tourism integration policies,analyzing and exploring the productive protection of intangible cultural heritage in Yinchuan has both theoretical and practical significance.From the perspective of cultural and tourism integration policy,this article takes Yinchuan,Ningxia as the research object.Through literature review,questionnaire survey,and on-site interviews,it studies six aspects:the transformation of intangible cultural heritage resources into tourism resources,the transformation of intangible cultural heritage resources into commodities,the transformation of tourism scenarios of intangible cultural heritage,channels for intangible cultural heritage dissemination,characteristic intangible cultural heritage tourism brands,and the mechanism of intangible cultural heritage protection system.It sorts out the current situation of productive protection of intangible cultural heritage in Yinchuan,And analyze the existing problems and reasons,suggest innovative development guided by market demand,innovate intangible cultural heritage tourism models through cultural and tourism integration,improve the protection system and mechanism of intangible cultural heritage,and attempt to solve the existing problems.