Research On The Productive Protection Of Ethnic Intangible Cultural Heritage In Qiandongnan Prefectur

As an ethnic minority area,Qiandongnan is rich in intangible cultural heritage resources,making full use of the intangible cultural heritage resources of ethnic minorities,boosting regional economic development,and improving the material and cultural living standards of the general public job.As a means of intangible cultural heritage protection,productive protection has been widely used in many scenarios in recent years,but in the process of implementation,there are still problems in the scope of protection of productive protection and the ambiguity of the subject,the scale of production and the difficulty of market expansion,publicity and Phenomenons such as the lack of obvious public welfare effects,these factors have become obstacles that prevent intangible cultural heritage from providing inexhaustible power for local economic and social development.This has many connections with government departments,companies,non-governmental organizations,inheritors,and the public in the process of productive protection.Therefore,it is imperative to clarify the relationship,find the cause of the problem,and promote the productive protection of intangible cultural heritage to play a greater role.To explore how positively the productive protection has influenced the inheritance and development of intangible heritage,and the conflicts between different subjects during this process,and to provide positive reference for the feasible practice of ethnical intangible heritage productive protection in the new era,this paper selected the Great Songs of the ethnic group Dong and the Embroidery of the ethnic group Miao as the research object,which are intangible cultural heritage projects with local characteristics in Qiandongnan.It sets the theories of cultural space,the scenario theory and stakeholder theory as foundations and uses field investigation and comparative analysis as methods from the perspective of productive protection of intangible cultural heritage.According to this study,intangible cultural heritage is the shared wealth of spiritual civilization for the state,society as well as people.To protect it,participation and support from groups of interest are indispensable,which means the participation of beneficiaries like inheritor,community residents,the governments of all levels and the enterprises,and the support from stakeholders like non-governmental organizations,experts,scholars,volunteer support,news media and others.The implementation of productive protection and the proper handling of the relationship between protection and development,so as to promote the effectiveness of inheritance by productive protection,will further show the multiple values of intangible cultural heritage,and achieve a win-win situation of economic and social benefits.