The Application Of Naturalistic Design Style In Product Packaging Design

The basic characteristics of naturalism style are natural,no artificial,pure and simple,and the main reason for its rise is the designer’s awe of nature and the expression of natural beauty.In the context of modern society,with the pollution of the environment and the concept of ecological environmental protection,the naturalistic design style has more connotations of "returning to nature" and "harmonious coexistence between man and nature".is an inevitable trend.The germination of naturalistic style design originated in the period of British Arts and Crafts Movement.With the improvement of productivity and the advent of fast-paced life,it has been endowed with new era significance.The tea product packaging design model under the naturalistic design style is based on nature,and at the same time incorporates the product characteristics of white tea,which is natural,additive-free,and artificial,emphasizing the harmonious relationship between man and nature,nature and design,design and society,and guiding people to pursue The quiet and indifferent attitude towards life is essentially a return of true emotion yearning for nature.The dissertation starts from the background of the rise of the naturalism style,sorts out the concept and characteristics of the naturalism style design,and makes an in-depth comparison between the oriental traditional ideas contained in it and the modern popular design ideas.Through literature research,questionnaire survey,design innovation,cross-field research and other research methods,analyze its manifestation and characteristics in contemporary design.Secondly,through the analysis and interpretation of the tea product packaging concept and design status quo,it expounds the value of introducing the naturalism style into the tea product packaging design,and conducts in-depth research in combination with tea culture and young consumers’ consumption psychology.Thirdly,the thesis proposes that the naturalistic design style is integrated into the brand value,form value and emotional value of tea product packaging design,and provides an overall direction for the integration of naturalistic style into tea product packaging design.Finally,focus on seeking the application strategy of tea product packaging design in the naturalistic style,sum up four design forms of natural visual language,simple aesthetic conception,real emotional resonance,and peaceful display methods,and demonstrate the innovative tea products in naturalistic style with actual cases The feasibility of the packaging design strategy provides a theoretical basis for the development and application of tea product packaging.