Research On The Integration Of Cosmetic Packaging Design And Writing Style Of NvShu

In Jiangyong County,Hunan Province,there is an ancient and magical writing that has been circulating all the time.This kind of writing is only used among women,and it is a special writing for women.This is what the locals call "NvShu".NvShu is not only a special kind of writing,but also a special style of calligraphy.It is an important part of Chinese traditional culture.In today’s era of attaching great importance to the construction of spiritual civilization and promoting traditional culture,NvShu culture should naturally be given full attention.It is based on this consideration that the culture of NvShu is integrated into packaging design.Firstly,this paper makes a detailed analysis of the current research and design situation of cosmetic packaging at home and abroad.It is recognized that in order to make a great development of cosmetic packaging design in China and occupy a place in the international design stage,we must make breakthroughs and innovations in the design concept and ideas.It is a good breakthrough to learn from and integrate the traditional cultural factors of our country into the design.Mouth and innovation.NvShu culture,with its unique cultural phenomena,can provide us with rich packaging design themes and inspiration.In the second part of this paper,the author deeply studies the characters and culture of NvShu,summarizes the skills and forms of NvShu from three aspects: line of brushwork,structure of characters and constitution,and tries to excavate its beauty of shape and form,so as to apply it to cosmetic packaging design.The third part,in-depth discussion and practice of how to better integrate the visual language of NvShu with cosmetic packaging,so as to design cosmetic packaging with both national,artistic and modern fashion sense.