Research On The Current Situation And Promotion Path Of Street Dance Competitions In Beijing From The Perspective Of SWOT Analysis

Hip-hop,with its strong culture,freedom,fashion,performance and more and more prominent competitive,challenging characteristics under the influence of hip-hop competition,break dance bid for the Olympic Games,has attracted unprecedented attention from domestic people;However,in the promotion and development of the event,it has not been well adapted to the rapid development of the sport itself.Based on the 5W theory and taking the promotion path of Beijing street dance competition as the research object,this study investigates and studies the development and promotion status of Beijing street dance competition by means of literature research,expert interview,questionnaire,SWOT analysis,mathematical statistics and logical analysis,and analyzes the factors affecting the promotion of Beijing street dance competition.Select promotion path and put forward appropriate suggestions.Through the research,the following conclusions are drawn:(1)The development of Beijing street dance competition as a whole presents a state of rising progress,which can be divided into five stages: pregnancy,stagnation,recovery,development and depression.Up to now,the influence of the epidemic is gradually dissipating,and the competition is steadily recovering.At present,the market is dominated by commercial and social competitions,while official competitions mainly serve the selection of young talents.It mainly adopts elimination system and scoring system as well as three-stage operation and management mode before,during and after the competition.(2)Under the support of the 5W theory,the promotion of Beijing street dance competition presents the characteristics of multiple promotion subjects,rich promotion content,avant-garde promotion methods,comprehensive promotion objects and poor promotion effect.(3)From the perspective of SWOT analysis,the promotion of Beijing street dance competition has the change of public ideas,and the street dance masses have a broad base;With the advantages of diverse training institutions,strong competition atmosphere,and national policy guarantee,hip-hop dance market has a broad prospect;Break dance successfully bid for the Olympic Games,hip-hop competition to show new heights and other opportunities.However,the competition system is not perfect enough and the promotion positioning is wrong.The lack of relevant talents,the bottleneck in the promotion process and other disadvantages,as well as the lack of integration of education system,the slow development of campus hip-hop dance;Unbalanced allocation of resources,reward mechanism to be improved and other threats.(4)In order to solve the problems existing in the promotion of hip-hop dance competitions in Beijing,this study puts forward countermeasures and suggestions respectively from the single and multiple promotion paths.(5)In the future,Beijing street dance competition may show the development trend of internationalization,popularization,socialization,specialization and education.We will also continue to integrate other art forms and cultures to launch more innovative competition forms.