The Study Of Chinese International Promotion Strategies

Since the end of twentieth Century, China's economic develops very fast, has nowbecome one of the most important, vibrant economic center and the world second strongcountry. The rise of China is focused by all the world. Our international influence andinternational standing enhance remarkably. Thus " Chinese hot " is coming that make ourChinese language and Chinese culture has entered a new period of development. The world of"Chinese fever " make many countries have opened Chinese language courses to promote theChinese language and the Han Chinese culture, while countries in the promotion of Chineselanguage in the process to have a different approach and different attitudes. Our country in theinternational promotion of Chinese language must depend on the language receiving country'spolitical system, economic environment. This article based on the study of China's foreignlanguage, by the help of literature analysis, SWOT analysis (SWOT analysis) effectivestrategies and case study method to explore the current disadvantages strategics of Chineseinternational promotion. From these, put forward the macro-strategy, general arrangement andspecific measures.The basic framework of the study mainly include:The first part: the transformation of Chinese international promotion concept. Startingfrom the present background, tell us history of brief retrospect of the development of teachingChinese as a foreign language, and the concept of international promotion of Chinesebackground, connotation and extension model in detail. Then described the present situationof teaching Chinese as a foreign language in China and to be sure of success. And introducethe strategies of Chinese international promotion ever used. The main purpose of this part isto write the Chinese international promotion strategy in detail.The second part: Based on the core value of China's current international promotion ofChinese strategic perspective as a starting point, the focus is on the basis of SWOT model,carries on the analysis to the international promotion of Chinese strategy.The third part: With the Inghenia network SWOT tool with a score to measure a Chineseinternational promotion strategy of internal resources advantages and disadvantages as well asopportunities and threats in the external environment, for the analysis of the use of computer.the same is based on the SWOT model, using Inghenia network SWOT tools to the UnitedStates, South Korea, Japan and Thailand, the four countries of the Chinese education policyanalysis, and combined with the results that the four language promotion receivingrequirement of Chinese education.The fourth part: after analysising the acessement system of Chinese InternationalPromotion, currenet situation and analysis of the United States, South Korea, Japan, Thailand.Chinese education demand, the development of Chinese promotion and the main task, andputs forward concrete measures of Chinese international promotion from three perspectives:politics, economic, culture.The main purpose of this study is put out the effective world-wide plan on the current Chinese international promotion positioning, arrangement, strategy. Try to establish theaccessment system of Chinese international promotion according to the other successfulnations around the world. Qualitative analysis of various factors one by one using Inghenianetwork SWOT tool of external environment and internal resources of our country includedfive Chinese education and promotion strategy, policy based on the analytical results, and bythe Chinese education policy that country, analysis of the Chinese education needs. In thisstudy, breaking the previous recommendations of conclusions related to promotion of Chineseinternational, focusing on the international competition factors, put forward the specificstrategies in politics, economic, civilization.