| With the cultural industry gradually becoming a pillar industry of the national economy,the announcement of the "Outline of the National Cultural Development and Reform Plan during the Thirteenth Five-Year Plan" has emphasized that the development and prosperity of Chinese culture is a necessary condition for is the realization of the great rejuvenation of the Chinese nation.Continuously promote the development and reform of the culture industry,grasp the cultural direction,realize the comprehensive development of the culture industry,and increase its vitality.At the same time,the development of culture industry is an objective requirement to enrich social spiritual thoughts.General Secretary Xi Jinping pointed out in the report of the XIX.National Congress of the Chinese Communist Party pointed out that "without a high degree of cultural self-confidence and without cultural prosperity,there will be no great rejuvenation of the Chinese nation".The development will comprehensively promote the high development of cultural enterprises.With the continuous development of society and the progress of science and technology,the emerging cultural industry rises quietly and presents in people’s life with Chinese national culture.At present,secret room escape is one of the ways of the development of emerging cultural industry.With the rise and development of emerging cultural industry,it brings opportunities and also makes the industry face many crises and challenges.So how did Zhongshan Wu Shuang Recreation Co.,Ltd.as a member of the secret room escape,become an important issue in the rapid development of China’s economic transformation and COVID-19’s attack? In view of this problem,it is proposed that Zhongshan Wu Shuang Recreation Co.,Ltd.should carry out innovative development strategy in combination with science and technology.At the same time,most of the secret room escape companies are single development model,so combined with the current economic development,it is obviously not enough to support its sustainable development,and should adopt diversified development strategy to expand the business model.The secret room escape industry is a service industry,and the service strategy is also the top priority.Therefore,Zhongshan Wu Shuang Recreation Co.,Ltd.should integrate innovation,diversification and service on the road of healthy and sustainable development to form a competitive advantage in line with its own actual development needs.Based on the theory regarding the development strategy of domestic and foreign strategic business and the emerging cultural industry,this document is based on the work of Zhongshan Wushung Recretion Co.,Ltd.Documentary analysis,case studies and other survey methods have been used to analyze,select and formulate development strategies.Firstly,it analyzes the current situation of Zhongshan Wu Shuang Recreation Co.,Ltd.and its existing problems and reasons;Then,analyze the external environment of the macro environment from the four aspects of politics,economy,society and technology,as well as the market status and Prospect of the escape industry through the secret room,the competitive structure of Porter’s five forces industry,and analyze the internal environment from the five aspects of human resources,financial resources,technical resources,marketing resources and other resources,The advantages and disadvantages of Zhongshan Wu Shuang Recreation Co.,Ltd.are obtained.At the same time,the opportunities and challenges it faces are found.Through SWOT analysis,its advantages,disadvantages,opportunities and challenges are matched,and four strategic development models such as so,St,wo and WT are obtained,Through its qualitative and quantitative analysis,it is concluded that Zhongshan Wu Shuang Recreation Co.,Ltd.should choose so strategic model for development.Finally,the development strategy is formulated and defined from the formulation of the final development strategy of Zhongshan Wu Shuang Recration Co.,Ltd.,the selection of development strategy,the objectives of development implementation and guarantee tactics. |
