Research On The Development Strategy Of China Wireless Music Service Enterprise

The pace of growing in wireless music industry is breathtaking. Wireless digital music market is influenced by many factors such as the distribution of interests, copyright, policies and regulations, spending habits etc. But wireless digital music market continues to be brisk, with lots of enterprises including operators, equipments, contents and service, all parties in the value chain joining to the campaign.Facing such opportunities and challenges, the choice of the development strategy is an important question and key factor that treat of the survival and development of the wireless music service providers. This paper studied the general model and analyzed the difficulties and advices about wireless music service enterprise development strategy in china market which belongs to an early stage in the development of the industry, which the size of the market is small and the potential size is great.On the basis of research methods of strategy management theory and SWOT analysis, this paper analyzed both inside and outside environment of the wireless music service enterprises. Combining the advantage and disadvantage of the enterprise, this paper built the four models of development strategy of the wireless music service enterprises: first, industrialization promoted strategy; second, diversification promoted strategy; third, technology innovation promoted strategy; fourth, difference promoted strategy, and analyzed the difficulties and advices of the enterprises development. Because development strategy model is strategic system and a strategic process, we should consider the models and factors from a dynamic point of view.