The Realization Of Digital Science Popularization Design Of Kunqu Opera Visual Form Art

The development and protection of Kunqu Opera has long attracted the attention of the government,experts and scholars,and there are also a large number of Kunqu Opera fans in the society.The subject takes the visual form art of Kunqu Opera as the research starting point,and tries to apply it to the popularization of Kunqu Opera’s historical culture,visual form and spiritual connotation with the help of information visualization,computer network,new media and other technical elements.The visual media display has achieved breakthroughs in the integration of Kunqu Opera’s historical,artistic,aesthetic,public demand,and digital display aspects.The core theme of this thesis is "Kunqu Opera Visual Form Art Digital Science Popularization Design",with information visualization and user experience design principles as theoretical support,focusing on the design method of intangible cultural heritage Kunqu Opera digital science popularization products on the mobile terminal.Firstly,by sorting out relevant domestic and foreign literatures,summarizing the inheritance and development status of Kunqu Opera in the information society,analyzing the current communication difficulties faced by Kunqu Opera,and proposing the advantages and necessity of digitalization of Kunqu Opera art popularization;secondly,investigating the inheritance and development of Kunqu Opera art in the digital society It points out the main cultural characteristics and cognitive needs of the young Kunqu Opera audience;thirdly,using the information visualization design principles and methods,the Kunqu Opera visual form art is classified and logically sorted out,and the Kunqu Opera art is constructed.The basic theoretical framework of "information visualization,digital expression,and digital science popularization" of the overall digital communication design the main fields,main paths,main methods,technical routes and top-level structure of the overall digital science popularization;finally,combined with specific cases,the design is based on user experience.Elements are used as a guide to carry out different levels of design practice of the "Kunyun" popular science APP.Through the above research,it is demonstrated that "information visualization,digital expression,and digital popularization" based on the visual art of Kunqu Opera are not only a synchronous and progressive relationship,but also an effective way to promote the living inheritance and mass communication of Kunqu Opera art.The localized dissemination of Kunqu Opera promotes the mass dissemination of "digital science popularization",thus providing design references for the mass dissemination and digital inheritance of such Chinese intangible cultural heritage.