| With the continuous rise of national economy,people’s demand for spiritual level is also getting higher and higher.Tourism enables people to enjoy the natural scenery and experience local customs,which can effectively enrich people’s spiritual life and enhance their happiness and satisfaction.Thanks to the rapid development of the digital era,more and more people choose to use travel apps to assist their travel.Tourism APP constantly optimizes tourism products to meet the personalized needs of users,and increases visual marketing efforts to further promote the sale of tourism products.As a form of visual expression with high degree of freedom and more personal characteristics,illustration can be used to represent tourism resources in Yingkou,which can improve the recognition of tourism products in tourism APP.Yingkou is rich in tourism resources,with a total of 18 national AAA level or above tourist attractions,including 5 AAAA level scenic spots,and has initially formed xiong Yue and Shuangtai hot spring health tour,coastal vacation tour,eastern mountain valley experience tour and other tourism products.Through searching the tourism products related to Yingkou in the tourism APP,it is found that the problems of lagging marketing on the cable and poor visual effect of the interface are found.The visual display interface of Yingkou tourism products has room for improvement in the tourism APP.Through literature review and research on the interface of tourism APP,the style,creation method and application of illustrations of various aspects of tourism APP and related themes of tourism resources in the APP store are analyzed.In addition,yingkou natural scenic spots,man-made natural scenic spots,cultural scenic spots and local specialties are sorted out.Representative elements of Yingkou are selected for illustration creation,and illustrations of different scenic spots are packaged into the application practice of travel APP interface according to the season. |
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