Research On Visual Translation And Expression Of Chinese Traditional "Cyan Culture"

Chinese traditional color culture and art is a color category with extremely profound and complex content.It is a nation’s culture,concept,social consciousness,etc.,which has evolved over a long period of time.Cyan is a special color,not only vague and ambiguous in hue,but also endowed with strong cultural connotations and humanistic marks at the cultural level.Cyan is of great value and special significance to the Chinese.This paper takes Chinese traditional cyan and its culture as the research object.In the dimension of color science,the initial color of cyan is investigated from the color ontology.By sorting out the color words,the corresponding relationship between the language and the color value is established.It is found that the hue pointed by cyan is very complex.,blue-green expanded to blue,green,blue-green,black,gray.In the visual dimension,the physical state of traditional Chinese cyan is classified and analyzed,and the map and the color matching method of traditional cyan are summarized.Through the semantic analysis of cyan and the analysis of the historical context of traditional Chinese cyan,it is found that the meaning of "cyan" continues to expand with the change of historical context,and the social function of "cyan" gradually shifts from practicality to aesthetics.Chinese traditional cyan and its cultural connotation can be defined as "cyan culture" because of its complexity,ambiguity and uniqueness,and establish a "cyan culture" system.The above theoretical research provides data and materials for the design research of "Cyan Culture".This paper discusses the modern visual translation and expression method of "cyan culture" based on semiotic theory,and proposes a modern visual translation and expression design method with color symbols as the core and media innovation as the driving force.