Application Of Sanxingdui Morphological Elements In Visual Display Design

In the long history of thousands of years of Chinese civilization,different social and historical periods have shaped cultures with the characteristics of the times.These cultures are the crystallization of national wisdom.Sanxingdui culture,as an excellent traditional culture in China,presents unique aesthetic characteristics in Chinese pre-Qin culture,which is mainly reflected in the shapes and patterns of a large number of bronzes with visual beauty.This topic takes the development and design of cultural derivatives under the condition of cultural relics resources in Sanxingdui Museum as the main research content,innovatively transforms the traditional Sanxingdui morphological elements with modern design techniques,faces the public in a new visual form,plays a role in the publicity of Sanxingdui Museum,and thus increases the social attention and artistic appeal to Sanxingdui.Finally,cultural derivatives are used as a carrier in the display space of cultural derivatives.By discussing the application of traditional Sanxingdui language in modern cultural creation and display,we look for a method to combine traditional and modern design,and design cultural derivatives with Sanxingdui cultural characteristics and their visual display area.The artistic design of the exhibition space breaks the single display mode of the cultural and creative sales area of the museum,and creates an atmosphere environment that can attract visitors to actively participate in it,so as to achieve the purpose of in-depth communication with visitors.Such a display form not only ensures to meet the diverse needs of visitors,but also makes it have stronger artistic vitality,making the cultural derivatives of the museum and its display area become the bearer and disseminator of excellent traditional culture.While conforming to the development of China’s cultural and creative industries,it is expected that Sanxingdui,a traditional culture,will have a better innovative development in the application of modern design,and constantly broaden the development ideas,so as to maximize the cultural and economic value of Sanxingdui Museum.