Research On The Design Of Cultural And Creative App Based On Sanxingdui Bronze Culture

With the further popularization of mobile media,digitalization is gradually penetrating into people’s lives and becoming a basic feature of modern society.The State Council has issued a series of documents and measures for the development of traditional culture in China,vigorously promoting the construction and solidification of a new model for the development of traditional culture.At present,the domestic Sanxingdui bronze cultural and creative products are becoming more and more abundant,however,the combination of Sanxingdui bronze cultural and creative with digitalization is still in the nascent stage.Therefore,there is an urgent need to explore the new way of digital inheritance of Sanxingdui bronze culture and expand the inheritance path of Sanxingdui bronze culture.Based on this,this paper takes the digital inheritance and protection of Sanxingdui bronze ware culture as the fundamental goal,and combines App design with Sanxingdui bronze ware on the basis of absorbing and fusing traditional cultural cell phone App design theory and knowledge about Sanxingdui bronze ware,explores the design process and design thinking of current cultural App,takes the design practice of "Sanxingdui God encounter" App as the main method,and combines literature By combining the mobile app design with the knowledge content of the bronzes of Sanxingdui,we design a cultural mobile app with unique style to show the artistic charm of the bronzes of Sanxingdui and promote its digital inheritance.At present,users get information through cell phones mostly in fragmentation,App can break through the limitation of time and space,so that users can get information anytime and anywhere,break the limitation of communication channels and enhance people’s attention value.It not only enriches the research theory related to the design of cultural cell phone App,but also builds a new platform for the inheritance and promotion of Sanxingdui bronzes,which has practical significance value for the cultural inheritance and dissemination of Sanxingdui.