A Research On The Design Of Tourist Souvenirs Based On Regional Culture

With the advent of the experience economy,tourism has become one of the pillar industries of the national economy,known as the "gold industry".Local history is the source of tourism,and tourist souvenirs are the embodiment of this process.Tourist souvenir design is the exploration of the cultural construction and development of the tourist land.Because of the particularity of tourist souvenirs,it has caused some problems of tradition and modernity,inheritance and development.Souvenirs showed a distinct identity of regional culture,and these identities play an important role in city image.Nanjing has a rich history and culture,as a popular tourist destination,it's market has huge potential.However,the development of tourist souvenirs is relatively slow.This paper studies the present situation of the tourist souvenir market in Nanjing,and points out its existing problems.Through the analysis of the Nanjing regional culture characteristics,the author puts forward the concept of Nanjing tourism souvenirs redesign,summarizes the extraction of traditional regional culture element method.This paper explores the modern ways of developing traditional culture from the perspective of design,and provides some reference for solving the problems in the tourist souvenir market.