A Report On The Translation Of Activision Blizzard 2019 Annual Report (Excerpts)

As one of the most representative corporate reports,the annual report reviews the overall performance of the previous year.Reading the annual report of the company is the most effective way to understand its development status and business performance.Therefore,it is of great significance to the translation of the annual report of a company.The source text of this translation practice is from Activision Blizzard 2019 Annual Report.The author extracts Risk Factors of the annual report to E-C translation practice.This part gives a detailed description of the risks faced by Activision Blizzard.And the translation of this part aims to provide certain reference for domestic video-game companies and avoid risks reasonably.The difficulties of the practice mainly lie in the translation of terms and long and difficult sentences,as well as the choice of word meaning.In addition,keeping the style of the target text consistent with that of the source text is another difficulty.In view of these difficulties,the author chooses the functional equivalence theory of Eugene A.Nida as the theoretical guidance,and adopts the translation techniques of conversion,division,and cohesion and coherence at the lexical,syntactic and textual levels,so as to achieve dynamic equivalence between the target text and the source text in content and form and ensure a shared reading experience for two groups of readers.This report consists of four parts.The first part mainly introduces the background of translation practice and analyzes the source text.The second part elaborates on the process of translation through three steps.The third part is case study in which the author analyzes some cases under the guidance of functional equivalence theory.And the fourth part is conclusion of the practice.The author hopes to conclude effective translation techniques for the translation of business texts.And this report also hopes to provide a reference for the application of functional equivalence theory in the future.