| If the nation wants to revive,the countryside will revitalize.The protection of traditional villages in China is mainly implemented in the form of applying for world cultural heritage and key cultural relics protection units.Traditional villages are valuable resources of material and intangible cultural heritage.In the report of the 19 th National Congress of the Communist Party of China,it is emphasized to strengthen the development of cultural heritage in the rural construction in the new era.Therefore,the protection and utilization of cultural heritage is the key content of promoting the Rural Revitalization Strategy.In the context of rural revitalization,it is worth pondering to deeply explore the research on the protection and activation of cultural heritage in rural areas.Liujiafan,located in Changlinhe Town,Feidong County,Hefei Province,is an ancient village with more than 700 years of history and culture.It has rich cultural heritage resources and a wide variety.In 2013,Liujiafan ancient residential group became a municipal cultural relics protection unit.At this stage,based on the rich cultural heritage and under the national strategic deployment of revitalizing the countryside,Liujiafan pays attention to the exploration and inheritance of local traditional culture.It has become the key object of building a new era countryside and ushered in a rare opportunity for development.By studying the relevant theoretical literature on the protection and utilization of cultural heritage,this paper summarizes that cultural heritage is mainly protected and reused based on the principles of authenticity,integrity and sustainability.By summarizing the relevant cases of Huizhou traditional village protection and activation research,this paper summarizes four cultural heritage protection and utilization modes: Tourism protection and development mode,cultural and creative industry mode,characteristic agriculture mode and experiential tourism mode,and analyzes and summarizes each mode.Relying on the current background of rural revitalization,solve the current situation of Liujiafan,protect the local traditional culture,give full play to the greatest social,economic and cultural value of Liujiafan through the protective transformation and improvement of Liujiafan’s cultural heritage,realize the protection and replacement function of Liujiafan’s material cultural heritage,carry out the living inheritance of intangible culture,and strive to develop a new business card of the "Rural Revitalization" model.Based on this,create greater economic benefits for Liujiafan,improve the economic income level of villagers,and truly realize the revitalization of rural industry.In addition,the importance of cultural heritage in the Rural Revitalization Strategy also creates new development opportunities for the activation and utilization of cultural heritage. |