Research On Animation IP Based On Network Communication Effect

Since the 21 st century,the revitalization of culture has achieved the rise of historical culture,and promoted people’s awareness of the protection of intellectual property rights.The concept of IP has also been extended to various fields.In this paper,the animation IP as the main research object,network communication effect as a new research perspective,discusses the evolution and transformation of communication effect based on the network communication environment.According to the dimension of network communication effect,this paper studies the strategy of constructing animation IP system.The creation of animation IP is divided into three dimensions of "media,content,cultural significance",combined with three levels of network communication effect of "cognition,psychology,action" to construct animation IP system.Finally,the paper studies the image design of animation IP under the communication effect shift,which provides experience and reference for the principles and methods of animation IP image design.This study first creates a new research perspective for the research of animation IP,and then widens the research value of animation industry in other fields,makes the close combination of animation and IP more cutting-edge,and provides a methodology for the development of China’s animation IP,which has practical significance.