| As Chinese traditional culture is gradually spreading to the world,the communication,publicity,and promotion of Chinese intangible cultural heritage on digital platforms have also become the joint efforts of the academic and the industry community.Therefore,there is an endless number of Applications that take Chinese traditional culture,traditional art,and Chinese intangible cultural heritage as themes.The Zisha culture,which born in Yixing,Jiangsu province,has been in its early stage of development on the digital platform.Its interface is mainly featured by the text and graphic introduction,and the commodity trading,and its visual design is also monotonous and simple.Therefore,under the cultural communication as the main function of the Application cases for reference,also the graphical interface and the development status of animation interactive interface,this paper tries to bring the animation character design to the introduction of the Jiangsu Yixing Zisha culture through interface design.In the Application’s interface,implanted with Zisha culture and art symbols,color,stories and characters’ emotion,the design rich the visual aesthetic feelings,enhance the user experience,and integrated with the design project “Da Lang Tao Sha” to support the digital communication of Yixing Zisha culture design.Firstly,this thesis generalizes the concept and development of the animation character design,through the type of Disney animation character design,the type of Japan and South Korea national animation character design and the experimental animation character design type in Europe,that the national culture for animation role modelling and its aesthetic effects,and to our country’s traditional culture impact on character animation design and play a role of metaphor are summarized.Secondly,this thesis studies the design of the Application of Zisha culture,discusses the design principle of its main function of communication,and finds that the Zisha culture needs to realize the function of story communication and the function of interactive communication of the Zisha cultural information.The design principle with entertainment as its main function is reflected in the combination of utility and interest of Zisha culture and the function of image intertextuality of the Zisha culture.The design principle that the aesthetic Appreciation of Zisha culture is the main function reflects the endogenous aesthetic Appreciation and the artisan spirit aesthetic Appreciation of Zisha production.After defining the design principles of Zisha culture Applications,this thesis finally expands on the implicit coding explanation of animated characters in Zisha culture Applications.This enables the design of animated characters with traditional cultural elements in their interfaces to use the modelling changes through the ages as a clue of implicit interaction.Meanwhile,according to the characteristics of different times,animated characters can also introduce the corresponding Zisha culture and history more vividly.The animation character design can also serve as a hidden code for the inheritance of Zisha culture.Through the animation restoration of pottery making animation and situations,it reflects the process of Zisha handicraft production and metaphor the functions of different interfaces.And the use of animated characters as ceramic art performance can implicitly link the Zisha culture with tea culture,Chinese painting and calligraphy art and other traditional culture.The design of animated characters naturally also represents the aesthetic coding of Zisha culture.The ceramic art of Zisha itself is the unity of people and implements,and the action of making ceramic art of its animated characters is also the unity of Dao and implements.Using animated characters to refer to Zisha celebrities and masters reveals the aesthetic attitude of excellence under the spirit of artisans,and eventually expresses the implicit code of the unity of Application technology interface and humanistic content. |
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