| Xilin Gol League,the "horse capital of China",has a long history of horse raising,excellent horse breeds,profound horse culture and rich tourism resources.In recent years,with the promotion of various cultural and tourism integration policies,the growth of cultural project consumption in the tourism industry,and the rich integration of new business forms,the integration of cultural industry and tourism industry in Xilin Gol League has shown a new trend of prosperity and development,and has become an important part of regional economic development.However,due to the rich connotation and fuzzy denotation of the cultural industry and tourism industry in Malaysia,there are still problems in the integration and development of the two,such as shallow integration level and lack of innovation and creativity of integrated products.How to create the value of horse culture in the tourism industry,broaden the development space of the horse culture industry,and realize the deep integration of the horse culture industry and the tourism industry in Xilin Gol League in a wider range,higher level and higher level is worthy of scholars from all circles of society.This thesis takes the integrated development of horse culture industry and tourism industry in Xilin Gol League as the research object,relies on Pote’s "diamond model",constructs the evaluation index system of the integrated development of horse culture industry and tourism industry in Xilin Gol League from four aspects of production factors,demand conditions,supporting industries and government factors,and selects entropy method to carry out weight evaluation for related indicators.The integrated development of horse culture industry and tourism industry in banner counties of Xilin Gol League was evaluated by comprehensive evaluation method.By means of obstacle factor analysis,this thesis analyzes the obstacle factors of the integration development of horse culture industry and tourism industry in Xilin Gol League.The results show that: First,among the subsystems,the production factors have the greatest impact on the integration and development of the horse culture industry and the tourism industry;Among the indicators that affect the factors of production,the university talents account for the most weight;Among the indicators affecting demand conditions,market purchasing power has the greatest weight.Among the indicators affecting supporting industries,tourism income has the largest weight;Among the indicators affecting government factors,the special funds for tourism account for the largest weight.Second,from the comprehensive scores of the four subsystems of each banner county,Xilin Hot City scored the highest,while the scores of other banner counties were generally low,and the level of integrated development was greatly different.Third,the main obstacle factors affecting the integration and development of horse culture industry and tourism industry in most counties are the special funds for tourism.Based on the above conclusions,this thesis puts forward five integrated development paths for the Ma cultural industry and tourism industry in Xilin Gol League,namely,organizational integration path,resource integration path,product integration path,media integration path and market integration path. |
