Study On The Current Situation,Problems And Countermeasures Of Ginkgo Industry Development In Pizhou,Jiangsu Province

In the report of the 20 th National Congress of the Communist Party of China,the General Secretary Xi jinping pointed out that accelerating the construction of a powerful agricultural country,promoting the healthy and stable development of rural economy and society are fundamental issues related to the national economy and the people’s livelihood in rural society.Along with the transformation from the high-speed economic growth to high-quality development in China,rural characteristic industries also need to achieve transformation and upgrading.Ginkgo,as the pillar agricultural industry in Pizhou,is also facing the problem of transformation and upgrading at present.In this paper Pizhou ginkgo industry is selected as the research object,on the basis of reviewing the development situation of ginkgo industry,we adopt various research methods such as literature research,questionnaire survey and in-depth interview.This paper analyzes the planting scale of ginkgo,the current situation of market sales and industrial integration.As well as the advantages of the location,supporting system,brand valueand industrial cluster development of the ginkgo industry in Pizhou.Moreover,the paper points out that the ginkgo industry in Pizhou promotes the local economic development.Through questionnaire survey and field investigation,the problems faced by the development of ginkgo industry in Pizhou were pointed out,including the lack of innovation of ginkgo-related products,the insufficient of market sales stamina,and the poor effect of industrial integration development.In addition the paper further reveals the profound reasons for these problems,which mainly include the insufficient investment in research and promotion of ginkgo related products in Pizhou,lack of effective integration of market resources,and deficiency of long-term planning for the integrated development of ginkgo industry.On this basis,the paper puts forward specific measures to further promote the development of ginkgo industry in Pizhou,Following are the main solutions:increasing the investment in research and development of ginkgo related products,effectively improving the pharmaceutical products of ginkgo,and optimizing the production mode of ginkgo primary products;Guide enterprises to improve their business strategies,integrate market resources with scientific layout,and formulate ladder based market competition strategies;With scientific planning to promote the integration development of three industries and make ginkgo leading enterprises bigger and stronger.It is expected that the implementation of the above measures can effectively promote the development of local ginkgo industry.In this paper,the problems and solutions to the development of ginkgo industry in Pizhou may have limitations that are not comprehensive or not deep enough.I will continue to pay attention to the development process of ginkgo industry in Pizhou and expand the research field,hoping to provide more suggestions and opinions for reference to promote the development of Chinese characteristic agricultural industry,build a modern agricultural power and further promote the implementation of the rural revitalization strategy.