Study On The Current Situation Of Peach Industry In Mengyin County,Shandong Province And Its Problems And Countermeasures

China is a large agricultural country,and the issue of "three rural areas" is a fundamental issue that affects the people’s livelihood.Along with the development of society,the development of rural industries and agricultural business methods also need to achieve transformation and upgrading.The peach industry is the special feature and pillar industry of Mengyin County,which is a typical large agricultural county.This paper takes the peach industry in Mengyin County as the research object and tries to analyze the problems and causes faced by the development of the local peach industry and propose effective measures to further promote the development of the local peach industry.Based on the history of the development of the peach industry in Mengyin County,this paper analyzes the current situation of the development of the peach industry in the county,including the structure of varieties,the scale of cultivation,the degree of organization,and the marketing situation,and points out the advantages of the peach industry in Mengyin County and its role in promoting the local economic development.Through the questionnaire survey and field visits,the problems faced by the development of local peach industry are revealed,mainly including unreasonable variety structure,inconspicuous production area effect,low degree of organized production and weak brand effect.The reasons for these problems include: lack of scientific guidance in variety selection and breeding,lack of comprehensive consideration in production area planning,insufficient promotion of organized production,and backward brand management methods.In view of the above problems and reasons,I put forward specific measures to further promote the development of the peach industry in Mengyin County through in-depth consideration,mainly including strengthening the planning of the whole planting system of the peach industry,enhancing scientific research and technology promotion,planning the characteristic production areas of peach varieties according to local conditions and perfecting the planting supporting system;promoting the development of organized production units,promoting the construction of specialized cooperative organizations,highlighting the leading enterprises’ It also promotes the development of organized production units,promotes the construction of specialized cooperative organizations,highlights the leading role of leading enterprises,and pays attention to the technical guidance of production and management;attaches importance to the construction and management of brand,and increases the publicity of the brand of "Mengyin peach";realizes the benign interaction through the integration of multiple industries,enhances the brand influence through tourism and tourism,and strengthens the market vitality through the logistics industry system.I will continue to pay attention to the development process of the peach industry in the county and think more deeply about the effective countermeasures to solve the specific problems of the local industry development,in order to provide more suggestions to promote the supply-side reform of the agricultural industry,achieve transformation and upgrading,and improve quality and efficiency.