Evaluation Of Forest Health Tourism Value Based On AHP And CVM

As an essential natural resource in our life,forest can maintain ecological balance and human survival activities.Nowadays,with the continuous development of social economy and the deepening of urbanization process,their own health status is highly valued by the public,and a pure environment is urgently needed.Forest kang tourism through on the basis of good ecological environment,appropriate infrastructure as the means,with public health as the goal,adjust measures to local conditions to carry out health care,rehabilitation,recreational life is the implementation of Chinese healthy strategy,promotion of forest ecology value,promotion of the countryside promotion of the key measures,is a new form of forest and healthy integration.Jiangxi province forest resources,forest coverage among the best in the country,the development of forest health tourism has congenital advantage,in recent years,the corresponding policy documents also provide strong support for the development of the forest health tourism,in the process of construction lack of fine marketing work does not reach the designated position,regional characteristics is not distinct,inadequate utilization of resources.According to the existing literature,most of the existing studies focus on the qualitative analysis of forest health tourism,and the lack of quantitative data to support its reliability.therefore,This paper selects the Mingyue Mountain Scenic Spot in Yichun City,Jiangxi Province as the research object,First of all,through the hierarchical analysis method to build the forest health care tourism construction grade evaluation index system,Using a qualitative analysis to derive the weight of each indicator,Combined with the specific data of Mingyue Mountain Scenic area for evaluation and scoring,According to the star definition standard listed in "Jiangxi Province Forest Health Base Management Measures" to evaluate which level of Mingyue Mountain scenic area is in,In order to develop the scenic area of forest health tourism to provide reference;Subsequently,the value evaluation model is constructed by the conditional value method,Quantitative calculation of the forest health care tourism value;Finally,the orderly multi-classification Logistic regression model is used to analyze the influencing factors of the respondents on the good ecological environment and the willingness to provide health tourism services,Through the combination of qualitative and quantitative analysis,we put forward reasonable suggestions for the development of forest health tourism in Mingyue Mountain scenic area.Using the hierarchical analysis method(AHP)to construct the grade evaluation index system of Mingyue Mountain forest health tourism construction,Specifically,it includes three criteria: forest condition,environmental quality and development and construction,There are18 indicators,respectively,Combined with the specific data of Mingyue Mountain Scenic area,the evaluation result is 82.0579 points,Combined with the star definition standard listed in "Jiangxi Province Forest Health Care Base Management Measures" to evaluate the Mingyue Mountain scenic area in four stars;After using the conditional value method(CVM)to evaluate the value of forest health tourism of Mingyue Mountain and the factors affecting the payment willingness,it can be concluded as follows:(1)Through the existing questionnaire data,the value of forest health tourism of Mingyue Mountain is about720,152,900 yuan.(2)Whether the respondents like to travel,whether they have been to Mingyue Mountain,their understanding of health tourism,the understanding of Mingyue Mountain forest health tourism resources and the average monthly income have a great impact on the willingness to pay.According to the conclusion of the study,the following three suggestions are put forward:(1)broaden the publicity channels and expand the popularity of scenic spots;(2)launch characteristic tourism products based on superior resources;(3)promote the integrated development of cultural tourism and give full play to the advantages of resource endowment.