Study On The Development Of Forest Health Tourism In Yongzhen Garden Scenic Spot In Henan Province

Since the beginning of the 21 st century,China’s economy has developed rapidly,and the country’s GDP has been rising year by year.With the improvement of people’s living standards,people are no longer satisfied with solving the problem of food and clothing,the demand for relaxation,tourism and vacation is getting higher and higher.The principal contradiction facing Chinese society has changed from that between the people’s ever-growing material needs and social productive forces to that between unbalanced and inadequate development and the people’s ever-growing needs for a better life.People are pursuing a healthier way of leisure travel.At present,domestic studies on forest health care mainly focus on forestry economy,garden planning,industrial economy and medical treatment,with only a small amount of research on tourism management.At present,domestic forest health tourism is mainly concentrated in the mountain areas with nature forests.The development of forest health tourism in the central plain area of China is a little backward,and in these areas,the forest health tourism is mainly planted with artificial shelterbelts or economic forests.In the context of the era of big health,forest health tourism is the most important engine to drive the economy and promote health in the health industry.Its research is in line with the current national conditions of China and the development concept of big health,which is of great significance and far-reaching!With the progress of forest tourism and the increase of population aging and sub-health population,the forest health tourism,which is a way of environmental health preservation,is gradually coming into people’s vision.At present,the national forest health tourism mainly focuses on the original natural forest,and the mountainous region is the majority from the topographical analysis.In China,one third of the plain area,in addition to natural forest,there are a certain area of artificial forest.However,at present,the development of forest health tourism is mainly concentrated in the southern mountainous forest,so it is of great significance to tap the great potential of forest health tourism in the plain area for the development of forest health tourism in China.This study mainly includes five parts,the first chapter introduction Outlines the research background and significance,development and present situation at home and abroad through the forest,keep study,forest health keep tourism in our country is still in its infancy,the paper in the related concepts of forest health in breeding,forest tourism,,forest health tourism and horticultural therapy are discussed.The second chapter is divided into two parts.One is the analysis of the development status and existing problems of the forest health care base in Yongzhen Garden.The following problems are pointed out in the development of forest health care tourism in Yongzhen Garden.First of all,Yongzhen garden forest health base is not rich in natural resources,infrastructure is not perfect enough,the development of forest health tourism needs a certain time.Secondly,Yongzhen Garden is short of reputation and professional forest health tourism talents.Finally,due to the large scale of the development of forest health tourism,there are still some problems of land use and circulation to be solved.The second is to use SWOT analysis method on this basis,respectively from the advantages(S),weakness(W),opportunity(O),threat(T)four aspects of the development of the base forest health tourism has carried on a detailed analysis.The third chapter is mainly about RMEP theory analysis and its application in Yongzhen garden forest health tourism.The theory of RMEP is based on the theory of RMP proposed by Professor Wu Bihu,which theoretically increases the investigation and research on the ecological environment of tourism development areas.RMEP theory,the writer first using the qualitative and quantitative analysis method to permanent shock the tourism resources of landscape forest,raising base of investigation and study,it is concluded that the region tourism resources of a total of seven main class,15 sub-types,50 basic types,resource quantity of 340,and has rich plant species diversity,a long outstanding cultural resources and a profound historical and cultural features.In the study of the tourism market,the questionnaire survey method is used to conclude that people’s awareness of forest health tourism is low,but they have a strong interest.Finally,based on features of the forest,keep the region tourism resources,market positioning,and the analysis of the ecological environment,puts forward the sports fitness + forest health tourism,culture,forest health tourism,kang raise town + forest health tourism,the economy growing,forest health tourism,international slow city +forest health tourism and science studies + forest health tourism product idea.In the fourth chapter,the author puts forward some countermeasures and suggestions from the aspects of market,product and management in view of the problems existing in the development of Yongzhen garden forest health tourism.First of all,scientific planning and orderly hierarchical development can reduce the one-time investment of a large amount of capital,avoid risks and occupy the market in advance.Secondly,we should make full use of the advantages of the garden nursery to increase the diversity of plant species and carry out therapeutic activities such as horticultural therapy.The construction of base infrastructure should be strengthened to highlight the longevity culture and resources of the hometown of longevity.In view of the lack of professional health care talents,we can strengthen the cultivation of professional health care talents by cooperating with universities.In the aspect of publicity and marketing,we can combine the traditional mode with the modern mode.Strengthen the advertising on the main roads of surrounding areas and local landmark buildings,strengthen the publicity with the use of "We Media" tools such as Tik Tok,Kuaishou and micro-video,and hold photography exhibitions and hiking contests to guide people to use their own experiences to make word-of mouth publicity.The fifth chapter analyzes and discusses the development status of plain forest health care tourism based on the case of forest health care tourism development in Yongzhen Garden Forest Scenic Spot in Henan Province,points out the feasibility of the development of plain forest health care tourism,and forecasts the development of forest health care tourism through the transformation of artificial planting forest and economic forest trees.