Study On Farmer’s Behavior In Standardization Planting Of Traditional Chinese Medicine In Long Xi County

Standardization of Chinese herbal medicine planting is to point to to ensure pharmaceutical quality and safety,to grow,Chinese traditional medicine according to certain scientific standard from growing source implementation of technical specifications and related standards,with the least amount of artificial cost and material cost to produce the greatest economic benefits,achieve high income,high value-added,finally realizes the output increase and increase farmers’ income.In the context of COVID-19,as the advantages of TRADITIONAL Chinese medicine in the prevention and treatment of the epidemic gradually become prominent,the awareness of Chinese medicine standards to be in line with international standards has been further enhanced,and Chinese medicine standards have improved the standardization of the cultivation of drug sources.In building national comprehensive experimental zone of traditional Chinese medicine industry and province rising green development under the background of ecological industrial system,Gansu province,as one of the national Chinese herbal medicine producers,planting area ranked the first,the Longxi county as a "Chinese" important region in Gansu province,known as "national Chinese medicine raw material production supply base".Therefore,it is imperative to popularize standardized planting of "authentic Chinese medicinal materials".In this thesis,through the study of farmers’ behavior in the process of standardized planting of Traditional Chinese medicine in Longxi County,farmers’ problems encountered in the process of standardized planting are sought,and the causes of the problems are analyzed.To further enhance farmers’ enthusiasm for standardized planting of Traditional Chinese medicine,improve farmers’ planting technology,promote the high-quality development of Traditional Chinese medicine in Longxi County,promote the green ecological development of traditional Chinese medicine,accelerate the development of Longxi medicine industry,improve farmers’ income to provide theoretical support and supplement.This thesis studies from the perspective of farmers’ subjective perception of planting and subjective normative behavior,and the cultivation of Chinese medicinal materials revolves around individual investors,large growers(demonstration households),farmers’ professional cooperatives,demonstration bases and other subjects.In the literature on standardized planting and peasant household behavior,most scholars’ research mainly focuses on agricultural products,while there are few researches on standardized planting of Chinese medicinal materials and peasant household behavior in China.In this thesis,the data were collected and summarized by questionnaire survey and field visits,and the binary Logistic model was used for empirical analysis of the data to find out the main factors affecting farmers’ behavior in the process of standardized planting of Chinese medicinal materials,the degree of influence and the problems encountered by farmers in the process of standardized planting.The results showed that the gender of householder,education level,age,farmer’s cognition,labor force,organization participation form,technical training of government and relevant departments,and technical and management problems encountered in the process of planting had a significant impact on the standardized planting of Chinese medicinal materials.Among them,farmers pay most attention to planting benefits and their own needs,and the existing problem is the asymmetry between the standardized planting technology training and farmers’ knowledge of the standardized planting technology procedures of Chinese medicinal materials.Based on the above research and analysis,corresponding countermeasures and suggestions are put forward.In the process of standardized planting of Chinese medicinal materials,the traditional cognition mode of farmers should be changed first,and the enthusiasm of farmers to participate in standardized planting should be strengthened.To improve the technology and management level of standardized planting of Chinese medicinal materials;Improve the supervision of Chinese herbal medicine market;Strengthen the organization to take the lead,improve farmers planting benefits,reduce the cost of input;Strengthen the construction of demonstration bases,encourage farmers to participate actively,and gradually cultivate farmers’ awareness of scientific planting;Reduce market risks and increase government subsidies;Develop community and e-commerce platform to provide sales channels for Chinese medicinal materials.Therefore,standardized planting needs to stand in the perspective of farmers and resources integration,and improve the standardized planting management system.