Study On The Location Selection Of Overseas Warehouse For Cross-border E-commerce

At present,China attaches great importance to the development of cross-border ecommerce and has formulated relevant support policies.Based on different cross-border platforms,all kinds of e-commerce companies have carried out related business,and with the increasing interest of consumers in cross-border e-commerce,all these have promoted the development of cross-border e-commerce.Because without logistics,cross-border ecommerce can not realize free trade,therefore,the construction and development of crossborder logistics is particularly important.While cross-border e-commerce is developing rapidly,the development of cross-border logistics in China is relatively backward.In this context,the establishment of overseas warehouse has become a new logistics mode,which is a major change and innovation in cross-border logistics mode,and can effectively solve the problems of high cross-border logistics cost and long distribution cycle,etc.In essence,it turns the cross-border trade into local,enhances the customer’s shopping experience,and promotes the development of cross-border exporting e-commerce enterprises in the place of export.This paper takes the overseas warehouse site selection of cross-border e-commerce enterprises as the research object,firstly,it elaborates on the development status of crossborder e-commerce,cross-border e-commerce,and overseas warehouse,and takes this as the starting point to elaborate on the relevant concepts of cross-border e-commerce,cross-border logistics,and overseas warehouse through the literature review and the analysis of the status quo.On this basis,the problems existing in the development of cross-border e-commerce in China are elaborated,and the main problems existing in the development of cross-border ecommerce logistics in China are put forward.This paper mainly describes the operation process of foreign warehousing,overseas warehousing mode and business process,as well as the advantages of overseas warehousing,and analyzes the impact of foreign warehousing layout.On this basis,the basic strategy of overseas warehousing site selection is discussed in detail,the main contents are: determining the goal of building warehouses,determining the selection principle of building warehouses,selecting appropriate evaluation methods and the specific process of selection.On this basis,a specific case study is conducted with Company A as an example.The innovations of the thesis include: firstly,the key factors affecting the layout of foreign warehouses are studied,and the importance of each factor to the layout of foreign warehouses is clarified by using the AHP method.Secondly,the qualitative and quantitative analysis of foreign warehouse layout is carried out by using AHP and fuzzy comprehensive evaluation,which in a sense can supplement some defects of foreign warehouse layout.Finally,we take Company A as an example to conduct a case study to choose the optimal warehouse address among the four regions of abcd,and put forward the site selection strategy for cross-border e-commerce enterprises.