Research On The Interaction Mechanism Between Cross-border E-commerce And Aviation Logistics In China

Under the severe impact of the global financial crisis in 2008,countries have built up trade barriers in order to protect the domestic market.The operation mode of traditional bulk trade has repeatedly hit the wall,while the fragmented and small-volume cross-border e-commerce has developed rapidly with the advantage of modern information technology.Become a new driving force for foreign trade growth.Cross-border e-commerce has the characteristics of small high-frequency orders,which are more suitable for air transportation,and have a greater demand for aviation logistics.The booming cross-border e-commerce has injected new vitality into the aviation logistics market.The thesis takes aviation logistics and cross-border e-commerce as the research object,and reveals the interaction mechanism between the two through theoretical and empirical analysis.First of all,through the literature,reports,related websites and other channels to collect cross-border e-commerce and aviation logistics materials,and summarize the development status of cross-border e-commerce and aviation logistics.Then,theoretically analyze the interaction between cross-border e-commerce and aviation logistics market.There are three paths for cross-border e-commerce to influence aviation logistics.One is to directly affect the aviation logistics market demand.The other is to promote the aviation logistics market demand by promoting industrial upgrading.The third is to promote the development of logistics information technology and thus have a technology spillover effect on the aviation logistics industry.Cross-border e-commerce will not only have a quantitative impact on the aviation logistics market but also have an impact on the quality of aviation logistics services.The reaction of aviation logistics to cross-border e-commerce is still relatively small at this stage.Aviation logistics enhances the market demand of cross-border e-commerce by enhancing the shopping experience of individual consumers and the capital turnover efficiency of corporate customers,and by increasing trade facilitation to attract more suppliers to transition to cross-border e-commerce,ultimately promoting cross-border The development of the e-commerce industry.In the empirical analysis part,firstly based on the scatter plot of air logistics and cross-border e-commerce,the hypothesis that its correlation has structural changes at a certain time is proposed.Calculate the Pearson correlation coefficient and know that the relationship between the two can be expressed by a linear equation.Then the hypothesis of structural change was verified by setting dummy variables in the regression equation,and the results showed that the structural change time was in 2010.Since cross-border e-commerce is small before 2010,the interaction between cross-border e-commerce and aviation logistics will only develop steadily after 2010.Therefore,the time period for the follow-up analysis of the interactive relationship will be intercepted in 2010-2017.Then use the gray correlation model to analyze the interaction between the two,and calculate the main factors of the interaction between cross-border e-commerce and aviation logistics in China: Internet penetration rate in cross-border e-commerce system,direct employees of e-commerce service enterprises The scale of import cross-border e-commerce transactions,B2 B cross-border e-commerce transaction scale and aviation logistics are more relevant;the airline route system has higher route mileage,number of routes,civil aviation enterprise income,and cross-border e-commerce.Finally,based on the research conclusions,relevant policy recommendations are proposed to facilitate the coordinated development of cross-border e-commerce and aviation logistics in China.