A Comparative Study On The Formal Language Of Commercial Exhibition Space Design In The East And The West From The Perspective Of "Guochao"

With the development and prosperity of the country,cultural confidence is the main melody of the present,looking at the world design stage,each ethnic group,each region has a distinct style.The emergence of "Guochao" is the product of the game between generations,between brands and consumers,and between traditional culture and fashion culture.In this paper,the commercial exhibition space in the view of East and west countries is taken as an example to analyze and compare the case.First of all,starting from summarizing the origin and current situation of commercial display design in other countries,to understand the influential Eastern and Western tide brands and the current status of the tide brand culture.Secondly,from the perspective of Guocao,the author makes a deeper understanding and comparison between the East and the West from four aspects: the design origin,application form,symbol extraction and color system of the commercial space of the East and the West.Through comparative study,the author finds out the design culture,national culture and innovative design method of excellent Guochao worthy of reference.Finally,in the practice of innovative design,specific design expression methods and research principles are used to design a small commercial exhibition space by combining the elements of traditional Chinese culture with the current popular context and modern culture,which proves the rationality and feasibility of the specific design techniques explored,and provides certain theoretical and practical basis for the development of current Chinese local brands.Promoting the promotion of "national tide" culture and the development of commercial display design.