Research On Optimization Of Sales Performance Evaluation Method Of G Company

China’s economy has entered a stage of high-quality development,and state-owned enterprises,as the pillar industries of China’s economy,have a significant impact on the overall development of China’s economy.As the core department of the enterprise,the management and training of sales talents has become the core task of the enterprise.Creating an excellent sales team plays a key role in promoting the value and ability of the enterprise.The fairness,justice and effectiveness of the sales performance evaluation method are related to the enthusiasm of the sales staff,and can effectively improve the working ability of the sales department,and then affect the overall economic benefits of the enterprise.As a pilot unit of the mixed reform of state-owned enterprises,G Company is the largest state-owned enterprise in Shandong province.Due to the rapid expansion of the scale of the company and the expansion of the market,the original performance evaluation method of sales personnel can no longer meet the needs of the normal operation of the company.G Company needs to optimize the performance evaluation system through a more perfect performance evaluation method,so as to further explore and stimulate the potential of sales personnel.To improve the management level of the company.Taking G Company as the research object,this paper studies the sales performance evaluation methods of G Company by collecting and sorting out relevant literature,issuing questionnaires and comprehensive analysis.This paper first explains the significance of the research background,the current situation at home and abroad and the research methods,and expounds the importance of scientific and reasonable performance evaluation methods to sales performance.Then,the definition of performance and performance evaluation is elaborated.By integrating incentive theory,key performance indicator method(KPI),performance prism model and hierarchical analysis model,the sales performance evaluation status of G Company is analyzed through questionnaire,and the existing problems of G Company’s sales performance evaluation are found: the sales performance evaluation objectives are inconsistent with the overall objectives of the company;The sales performance evaluation system is unreasonable;Lack of feedback mechanism in sales performance evaluation;The unreasonable use of performance evaluation results.Then,based on KPI key performance indicator method and performance triangular prism,the weight of each performance evaluation index is calculated,the performance evaluation method based on the performance triangular prism model is constructed,and the evaluation results are compared and analyzed to determine that the optimized performance evaluation method can solve the problems existing in the performance evaluation of Company G,so as to improve the sales performance of Company G.Finally,the paper summarizes the research problems,points out the shortcomings and puts forward the prospects for the future.By optimizing the sales performance evaluation method of G Company,this paper is expected to improve the building level of G company’s sales team and its management ability theoretically and practically,promote the further improvement of its market competitiveness,and provide reference for enterprises in the same industry.