Research On The Development Strategy Of SW Intelligent Multistory Parking Company

With the continuous improvement of the disposable income of urban residents,a large number of population around the city has begun to move to the central urban area,and the number of cars purchased is also increasing year by year.The growing car ownership has increased the burden of transportation.And the construction speed of roads and infrastructure facilities is far from meeting the pressure of traffic and parking brought by new vehicles.The increasingly expensive land resources make parking spaces ’ difficult to find ’.In this context,the multistory parking industry is booming under the guidance of market demand.SW company combines traditional mechanical stereo garage with new technologies such as artificial intelligence,innovatively defines smart parking,and is at the forefront of the wave of information and intelligent upgrading of traditional machinery manufacturing enterprises.This paper takes SW company as the research object,uses a variety of strategic management analysis tools for combination comparison and quantitative analysis,and obtains the optimal development strategy of the enterprise at the present stage.First of all,the article uses PEST,Porter ’s five-force model,EFE matrix and other strategic analysis methods to comprehensively analyze the macro external environment and industry competition environment faced by SW company.And then this paper focuses on the company ’s core business and organizational structure,the company ’s existing human,financial,channel and other resource conditions,as well as the company ’s R & D capabilities,marketing capabilities and other key advantages and disadvantages are analyzed.Then,the article uses SWOT matrix analysis method to establish a strategic combination of SO,WO,ST,and WT that can be implemented by the enterprise.By drawing a strategic quadrilateral,the company ’s optimal strategic combination direction is SO strategy.Then,the article makes a comparative analysis of the company ’s alternative development strategy and competitive strategy in this SO strategic direction.It is concluded that the most suitable overall development strategy of SW company is intensive growth strategy,and the optimal competitive strategy is focus strategy.Finally,by formulating the strategic objectives of SW company,this paper formulates the implementation measures of intensive growth strategy from three perspectives : market classification penetration,deepening marketing system construction and compound talent introduction,and formulates the implementation measures of focused competition strategy from focusing on specific target market and doing well in product differentiation positioning.And from the aspects of system,capital,manpower,technology and culture,the safeguard measures for the implementation of the strategy are put forward to ensure that SW company can develop rapidly and healthily.