Research On The Impact Of R&D Investment On Goldwind’s Financial Performance

With the development of low-carbon economy,China officially opened the national carbon trading market in 2021,power generation enterprises were the first to be included,as a veritable high-carbon emission industry,must promote the gradual transformation of the power industry,in order to achieve the dual goals of national high-quality development and green development,so the state further encourages the development of the wind power industry,which intensifies competition within the industry,coupled with China’s insufficient mastery of some key technologies in the wind power industry,making the development of the wind power industry slow down.In order to break through the dilemma,enhance advantages,and master key technologies,wind power companies must increase investment in research and development,upgrade products or technologies through research and development activities,develop more market-competitive products,and promote the progress of the entire industry while achieving their own development,but high investment in research and development will also bring risks to the production and operation of enterprises,and ultimately affect the financial performance level of enterprises.This paper organizes and analyzes the relevant literature and scholars’ research results of enterprise R&D investment and financial performance,and takes Goldwind as the case study object to carry out the analysis and research of R&D investment and Goldwind’s financial performance based on relevant theories such as technological innovation,input and output,and core competitiveness.Firstly,after analyzing the status,motivation and impact mechanism of Goldwind’s R&D investment and financial performance;Use the event research method to conduct short-term market effect analysis;Then,according to the previous analysis,the financial performance evaluation index of the enterprise is selected,and the financial performance of Goldwind Technology is comprehensively measured on the basis of using the factor analysis method to construct the financial performance evaluation model.Finally,the grey correlation analysis method is used to measure and analyze the impact of Goldwind’s R&D investment and financial performance.Through the study of Goldwind’s R&D investment and financial performance,it is found that,first,Goldwind’s R&D investment activities will have a positive impact on Goldwind’s short-term market value;Second,Goldwind’s financial performance level showed an overall upward trend,and the reason for the decline in 2019 was the increase in debt burden caused by the increase in R&D investment,indicating that R&D investment has a positive impact on the financial performance of enterprises,but there are certain risks;Third,Goldwind’s R&D investment can have an impact on the financial performance of enterprises by improving R&D efficiency,expanding market influence,and enjoying preferential policies.Fourth,in the three impact paths of Goldwind’s R&D investment,the financial performance of enterprises is mainly affected by improving R&D efficiency.By combing the research results,this paper puts forward corresponding suggestions from the aspects of increasing R&D capital investment,paying attention to the introduction and training of R&D personnel,and improving the output efficiency of R&D investment.