| In recent years,with the continuous catchup of emerging forces,the small home appliance industry is extremely "crowded",and the established enterprises have to find their own way to break the situation.Based on A large number of relevant literature,this paper selects A-share,A leader in the small home appliance industry,as a case company,analyzes the impact of R&D investment on A-share financial performance based on the theoretical basis and mechanism of R&D investment on corporate financial performance,and puts forward suggestions for improvement based on the research conclusions.This paper argues that R&D investment can effectively increase the amount of intellectual property,so as to speed up the development of new products and new processes.The release of new products or the certification of new patents does not have an immediate impact on performance,but has a certain lag and long-term effect.The impact of A-share R&D investment on different financial indicators is not the same,R&D investment has A strong short-term effect on the company’s growth ability,and the company’s R&D cycle has a strong periodicity.When the company increases the R&D investment,it will consume a lot of funds,in this case,the company will carry more debt,and finally lead to the decline of the company’s solvency.The profitability of enterprises is the top priority,and R&D investment has A negative effect on the profitability of A-shares.When making investment decisions,investors should not only pay attention to the current profitability of the company,but also pay attention to whether the company has a longer-term development strategy and long-term competitive advantage.With the release of new measures related to R&D innovation,the company’s stock price and market value have been greatly improved,which has a positive effect on the company’s development. |
