Research On Dental Marketing Strategy Of B

With the realization of the goal of building a moderately prosperous society in an all-round way,the people’s economic level has been growing,the people’s oral health awareness has been enhanced,and the oral health problems have become one of the health problems that attract attention.Oral diseases of the elderly have an important impact on systemic health,and the aging trend is obvious,making it a hot issue for the elderly to live a happy life.In order to promote the construction of a healthy China,the National Elderly Health Publicity Week will focus on oral health in 2021 and popularize oral health knowledge for the elderly.Dental defect is a common problem for the elderly.As one of the best restoration methods,dental implant has the advantages of being comfortable and beautiful,not damaging the existing teeth,and chewing function similar to natural teeth,with huge market demand and huge potential.Founded in 2007,the B company is a high-tech enterprise specializing in the research and development,production,sales and service of oral medical devices.Company B is committed to providing customers with high quality,innovative and cost-effective oral materials and digital oral solutions.In this paper,the B company,for example,through the literature research,interviews,summary,and case analysis,discussed under the background of aging B company dental implant marketing strategy,aims to provide reference for the sustainable development of the same type of enterprises and reference,to solve the problem of the elderly oral health contribution and promote the construction of healthy China.The article is divided into six chapters: introduction,related concepts and theoretical basis,analysis of dental marketing environment of Company B,analysis of marketing problems during the introduction period of implant market,analysis of dental marketing environment and implementation and safeguard measures of Company B,and finally conclusion and prospect.