Research On The Design Of Cultural And Creative Products Of Yan’an City Zaoyuan Revolutionary Site Area From The Perspective Of Rural Revitalization

At present,the rural revitalization strategy has gradually become the core driving force for rural economic and social development,and the integration of local excellent cultural resources and economic construction is an inevitable trend of rural development.Designing and developing red cultural and creative products can effectively promote the development of rural economy and culture,becoming an important starting point for promoting rural revitalization.The Zaoyuan Revolutionary Site is an important revolutionary site that showcases revolutionary traditional culture,inherits red genes,and promotes the Yan’an spirit.Currently,there are still bottlenecks in the design and promotion of red cultural and creative products at the former Zaoyuan Revolutionary Site.Using artistic design language to design and research red cultural and creative products at the former Zaoyuan Revolutionary Site has certain exploration value and practical significance.This article takes the red cultural and creative product design of the Zaoyuan Revolutionary Site as the research object,systematically combs the local red cultural resources,and deeply discusses the historical evolution,red relics,red deeds,and red spirit of the Zaoyuan Revolutionary Site.Analyzed the important significance of the development of red cultural and creative products for rural revitalization from multiple aspects such as industrial revitalization,cultural revitalization,and talent revitalization,namely promoting the integration of culture and tourism,and driving the revitalization of rural industries;Establishing cultural self-confidence and promoting the revitalization of rural culture;Increase the attractiveness of rural areas and assist in the revitalization of rural talents.Through field visits and questionnaires,this paper summarizes and analyzes the current situation of local red cultural and creative products in Yan’an,conducts consumer demand research,determines product positioning,and provides theoretical and data support for the design of red cultural and creative products at the former site of the Zaoyuan Revolution.Finally,a design strategy is established to shape the IP image,build a cultural and creative brand of Zaoyuan,explore red resources,disseminate the red culture of Zaoyuan,extract regional culture,highlight the regional characteristics of Zaoyuan,expand marketing methods,and promote rural revitalization and development.Mining design elements from the red buildings,red artifacts,red deeds,and red characters at the Zaoyuan Revolutionary Site,extracting planes based on concrete elements,and designing contexts based on contextual dimensions to design red cultural and creative products at the Zaoyuan Revolutionary Site.Design and output the cultural and creative brand "Shiyi Zaoyuan",create the IP image of "Zao Xiaozao",graphically design the red buildings,red utensils,and red characters at the revolutionary site of Zaoyuan,apply them to cultural and creative products,and make agricultural product packaging design,"Shiyi Zaoyuan" small program mall interface design,and poster design,and ultimately complete the series of red cultural and creative works at the revolutionary site of Zaoyuan.In summary,through this study,we explore the design path of red cultural and creative products at the Zaoyuan Revolution site from the perspective of rural revitalization.The combination of culture and industry promotes rural revitalization and disseminates the red spirit through the use of objects and souls.Provide a new channel for people to better understand the red culture of the former site of the Zaoyuan Revolution,and contribute to the revitalization and development of rural areas.At the same time,with the help of cultural and creative product design,we can enrich the research results of the red culture at the site of the Zaoyuan Revolution,and also provide theoretical and practical experience for research related to the development of domestic red cultural and creative products..