Research On The Cultural And Creative Design And Application Of ’Dream Of Red Mansions’ Grand View Garden From The Perspective Of Scene Narration

With thetraditional cultureof patriotism,governance,book collection or intangible cultural heritage,it has been widelyvalued by the state inrecent years.The book collection,’ Dream of Red Mansions ’,which is a brilliant monument in the history of human culture,has attracted much attention from the academic community.With nearly two decades of research on the popularity of Redology,new vitality and vitality have been constantly burst out,which fully reflects the historical,authenticity,value and forward-looking nature of the ’ Dream of Red Mansions ’ masterpieces with traditional cultural representation.Culture is the spirit and soul of a nation and a country.The cultural and creative design with characteristic culture as the high-quality carrier of narrative text and foundation,on thebasis of traditional design,also pays attention to innovation,pays special attention to the internal logic between cultural content and form innovation,and pursues the dissemination of cultural connotation and deep meaning on the basis of comprehensive consideration of function and modeling factors.Play its important role in promoting.The combination of cultural and creative design and ’ Dream of Red Mansions ’ Grand View Garden accelerates the spread of ’Dream of Red Mansions ’ culture while promoting the transformation and innovation of cultural and creativedesign.This paper focuses on the design of cultural and creative products in the Grand View Garden scene of’ A Dream of Red Mansions ’.Around a specific theme,typical elements are selected and extracted from the cultural resources of Redology,with products as the experience medium,brands as the guide,and design as the transmission of ’ content ’ and’ spirit ’.While intervening in the functional needs of public life,it has the product attributes of promoting Chinese traditional culture.The design of cultural and creative products in the ’ Dream of Red Mansions ’ Grand View Garden should mainly implement functional services from the material level,and expand to the emotional and humanized attention at the non-material level.While inheriting and carrying forward the connotation and value of traditional culture,it contains the exploration of the development needs and aesthetic taste of modern society.Narrative design is a kind of thinking method that takes ’ narratology ’ as an alternative method to analyze,understand and create products.Its essence is to arrange,organize and design its various elements reasonably with design works as the story carrier,so as to realize the narrative purpose of effectively expressing thoughts and convey feelings.This paper introduces narrative design into the cultural and creative design of ’ Dream of Red Mansions ’ Grand View Garden,focusing on cultural and creative products as a means of ’ storytelling ’ to spread the culture of ’ Dream of Red Mansions ’ Grand Vewi Garden toconsumers,build a communication link between consumers and cultural and creative products,and so as to fundamentally enhance the culturalexperienceofproducts.Firstly,this article first explores the relevant theories of creative design from a narrative perspective.Based on the existing theories,this paper explores the narrative composition,characteristics and narrative expression level of cultural and creative products under narrative design,clarifies the direction of narrative design of cultural and creative products,and It provides a reliable way for narrative design to introduce cultural and creative products in the Grand View Garden scene of ’ Dream of Red Mansions ’ Grand View Garden scene.And explore the feasibility of narrative thinking of cultural and creative products from the perspective of interdisciplinary.Secondly,it studies the classification of the narrative theme of the Grand View Garden scene of ’ A Dream of Red Mansions ’,that is,the physical scene composed of multiple elements and the virtual scene of the humanistic spirit symbolizing the traditional Chinese literati thought and aesthetic concept,so as to realize the echo between the scene object and the character subject,and lay the foundation for the analysis of practice.Thirdly,it analyzes the principles,strategies and methods of cultural and creative design of ’ Dream of Red Mansions ’ Grand View Garden from the perspective of scene narrative.Finally,taking the ’ Dream of Red Mansions ’ Grand View Garden scene as an example,this paper analyzes the advantages and challenges of developing cultural and creative products through literature research,consumer research and other methods,and clarifies the design positioning of cultural and creative products in the ’ Dream of Red Mansions ’ Grand View Garden scene.Based on the narrative design strategy of cultural and creative products in the ’ Dream of Red Mansions ’ Grand View Garden scene studied in this paper,the design practice is carried out,and the design elements,stories and plots of the narrative theme resource information database of the ’ Dream of Red Mansions ’ Grand View Garden scene are extracted.Finally,the conversion of narrative form language is completed,and the effectiveness of the design of cultural and creative products in the ’ Dream of Red Mansions ’ Grand View Garden scene based on narrative thinking is preliminarily verified.The cultural essence behind the product is condensed and the cultural content is conveyed to promote the cultural inheritance of the ’ Dream of Red Mansions ’.At the same time,it also provides new design ideas for the development of ’ Dream of Red Mansions ’culturaland creative products.