Research On Social Media Esg Information Disclosure Of Energy Enterprises Based On Stakeholder Perspective

In recent years,enterprises’ ESG information disclosure has attracted more and more attention from stakeholders.However,limited by the disclosure frequency and length of ESG reports,it is d ifficult for enterprises to fully disclose their own ESG activities,which also brings the problem of i nformation asymmetry to a certain extent.To enrich the content of ESG information disclosure and enhance communication with stakeholders,some enterprises will choose to disclose ESG informat ion on social media.However,are the stakeholders who tend to disclose information in the two app roaches the same? Which stakeholders are the companies disclosing more about? In the additional disclosure of social media channels,what is the component of corporate disclosure,more explanat ory or supplementary disclosure? These are the problems to be studied and solved in this paper.This paper first uses text analysis and quantitative analysis,takes GRI as the research framew ork,and based on the perspectives of seven stakeholders,including environment,customers,emplo yees,suppliers,communities,governments,and investors,studies the differences between the infor mation content disclosed by listed companies in the energy industry in 2020 through traditional cha nnels and social media channels.Taking China Yangtze Power Co.,Ltd.as an example,this paper s tudies how much explanation and supplementary disclosure has been made by the enterprise throu gh social media on the dimensions of stakeholders.It is found that listed companies in the energy industry make more disclosure to investors,em ployees and environmental dimensions in the traditional way,but to investors,employees and gove rnment in the social media way.At the same time,in the secondary dimension of disclosure,energ y industry enterprises are more inclined to disclose non-GRI framework information.In addition,i n the case study of China Yangtze Power Co.,Ltd.,it is found that enterprises will explain and sup plement the information disclosed in traditional ways through social media to a considerable exten t.Most of such disclosure is about the nature of events,but less about quantity,which is more obvi ous in the supplementary effect.China Yangtze Power Co.,Ltd.disclosed more explanatory effects on the investor dimension,and disclosed the largest number of supplementary effects on the empl oyee dimension.In this paper,a comparative analysis of the disclosure content and emphasis of enterprises in t he energy industry in the two approaches is helpful to reduce the information asymmetry between enterprises and stakeholders,and help stakeholders interested in sustainable disclosure in corporate social media tweets to better understand the characteristics and meaning of social media disclosure activities.In addition,enterprises are urged to improve the quality of ESG information disclosure,and ultimately promote the development of ESG activities and take more responsibility for stakeho lders.