Research On Social Media Marketing Strategy Of K Vehicle Model Of J Company

With the rapid popularization of mobile Internet and the gradual maturation of 5G technology in recent years,many consumers no longer limit their sources of information to traditional media channels but instead prefer to use social media channels that provide richer and more convenient information.Such channels have now become the most important part of marketing.The model K of J Company studied in this paper,as an early automobile brand in China,is facing problems such as declining brand reputation and decreasing consumer attention.With more and more competing products on the market,consumers’ sense of brand identity is dwindling.At the same time,there are some shortcomings in how to select appropriate social media marketing strategies,resulting in marketing costs that are not proportional to the results.The research of this paper has reference significance for the marketing strategy adjustment of K model of J Company,and also has reference significance for the social media marketing of domestic automobile brands.Based on academic research conducted by scholars both at home and abroad,this paper comprehensively applies the SICAS model and social media marketing theory that are appropriate for social media marketing,and when combined with the actual situation,applies impression management theory as the theoretical foundation of this paper.The SWOT model are used to analyze the macro-environment of the research objective,and the current situation of social media marketing of K model of J company is analyzed using five aspects of SICAS model.The current social media marketing situation of model K of J company is thoroughly examined using data analysis,and the problems and reasons for model K’s current social media marketing strategy are summarized.Finally,the optimization suggestions of social media marketing strategy are given from the five angles of the SICAS model,and on this basis,the guarantee suggestions for optimizing social media marketing techniques and improving the use efficiency of marketing staff of the J Company K model are given.