Analysis Of The Impact Of The Digital Transformation Path Of Listed Companies In The Household Appliance Industry On The Main Business Performance

With the development of digital technologies such as big data,artificial intelligence AI and 5G technology,the digital transformation of manufacturing enterprises has become an inevitable choice to conform to the tide of digital economy,and it is also an important measure for China to build a digital power.Due to the slow start of China’s digital transformation and lack of transformation experience,most enterprises are still hitting obstacles and stagnating on the road of digital transformation.This paper takes the case of digital transformation of Gree electrical appliances as the research object,and studies the effective path of digital transformation of listed companies in the home appliance industry and its impact on the performance of the main business through case analysis.Firstly,by analyzing the characteristics and motivations of the digital transformation of China’s home appliance industry,the path implemented in the digital transformation process of home appliance enterprises is divided into five dimensions,namely,organizational structure change dimension,internal business process dimension,supply chain integration dimension,business model innovation dimension and product and service dimension,and the mechanism of the impact of digital transformation path on the performance of the main business of enterprises is analyzed.Then,the implementation paths of Gree Electric Appliances in different stages of digital transformation are analyzed,integrated into the four operational dimensions of the Balanced Scorecard,supplemented by economic added value,and the impact of the five dimensions on the performance of Gree Electric Appliances is evaluated respectively,and finally the evidence and effective path of digital transformation affecting the performance of the main business of enterprises are found.This paper aims to deeply discuss the impact of digital transformation on the performance of the main business of Gree Electric Appliances in the process of digital transformation with the same industry,hoping to further enrich the relevant theories of the digital transformation of China’s home appliance industry,and provide suggestions for the digital transformation route and strategy adjustment of enterprises at the practical level.This study found that:(1)Digital transformation can improve the core performance of home appliance companies through technological innovation,but it is important to control research and development investment,improve cost-effectiveness,and maximize the utilization of research and development achievements during the transformation process;(2)Digital transformation of home appliance companies can consolidate their position in the value chain,enhance their bargaining power and brand influence,and ultimately improve their core performance through the integration path of optimizing supply chain processes and empowering digital-enabled standardized management;(3)Digital transformation of home appliance companies can reduce sales costs and explore new sales channels,thereby improving their core performance through the innovative path of sales system reform and creating social commerce;and(4)Digital transformation of home appliance companies can improve their core performance by establishing a digital product production and customer service system and upgrading their products and services.