Research On Performance Evaluation On Digital Intelligence Transformation Of Listed Companies In Household Appliance Manufacturing Industry

Driven by new technology and high-quality development,the transformation of "digital intelligence" has increasingly become the development trend and direction of organizations including enterprises.As an important industry of the national economy and people’s livelihood,the transformation of digital intelligence and the digital intelligence of household appliances are also supported by national policies.China’s 14 th five-year development plan and the long-range goals for 2035 put forward to develop smart home appliances and digital homes,and improve the deep intelligence level of home appliances.Under the influence of external environmental pressure and internal development drive,it is imperative for home appliance manufacturing enterprises to maintain long-term development and improve their competitiveness.This paper chooses Gree Electric Appliances as a research case,analyzes its strategic performance level by financial indicators and non-financial indicators before and after the transformation of digital intelligence in Gree Electric Appliances,and evaluates the comprehensive effect of the transformation of digital intelligence in Gree Electric Appliances according to the performance level.Based on the analysis of the current situation,existing problems and development trend of intelligent household appliances in China,this paper analyzes the motivation of the transformation of digital intelligence in Gree Electric Appliances and the path of its influence on enterprise performance.In order to better evaluate the performance of the transformation of digital intelligence in household appliance manufacturing enterprises,this paper makes the following innovations in research ideas and methods: adding a generalized sustainable development dimension to the original evaluation dimension of the balanced scorecard for non-financial analysis,Taking environmental governance,social responsibility and innovation ability as indicators to measure the ability of sustainable development,this paper analyzes the financial dimension of Gree Electric Appliances by using the efficiency coefficient method,and studies the influence of Gree Electric’s digital intelligence transformation on comprehensive performance by using the analytic hierarchy process and fuzzy comprehensive evaluation method.It is found that the transformation of digital intelligence has played a good role in improving the overall performance of Gree Electric Appliances,so that it has always maintained a high profitability.However,it is necessary to strengthen internal management to enhance the operational capacity of enterprises,shorten the turnover time of total assets and inventory,improve the turnover efficiency,maintain the air-conditioning business as the mainstay,and use digital intelligence transformation to develop other related businesses,reduce operational risks and improve the performance level of enterprises.In this paper,taking Gree Electric Appliances as an example,the research ideas and methods of performance evaluation of digital intelligence transformation of listed companies in home appliance manufacturing industry are proposed to provide reference for performance evaluation of other similar companies in home appliance manufacturing industry,so as to promote digital intelligence transformation of listed companies in home appliance manufacturing industry through effective performance evaluation.