Research On Diversified Development Strategy Of SXJK Group Expressway Management Co.,Ltd

With the accelerating process of urbanization and the rapid economic and social development,China’s highway network is also continuously expanding.Service areas play a crucial role in improving road emergency response capabilities and rescue abilities,and promoting overall social benefits growth.In recent years,Chinese people have higher requirements for the experience of highways and service areas.Therefore,it is essential to formulate diversified strategic development plans for highway management units to achieve the sustainable development of such enterprises.However,currently,the development of diversified strategies for highway management enterprises in Shanxi Province is still in the exploration stage,and actual application cases are rare.The fluctuating toll policy environment and social sentiment trends may bring potential impacts,and with the decreasing number of newly built high-quality highways and the overall low average investment return rate,how to ensure the long-term operation and high-quality development of highway enterprises has become the most basic strategic problem that Shanxi Province’s highways urgently need to solve.Therefore,diversified development of Shanxi highways has significant implications.This article focuses on SXJK Group Highway Management Co.,Ltd.(hereinafter referred to as SXJK Company)and uses PEST analysis to analyze the company’s macro environment,external environment,and internal conditions.Then,through constructing a SWOT matrix,it analyzes SXJK Company’s strengths,weaknesses,opportunities,and threats,summarizes the problems that SXJK Company faces,and determines a mixed strategy based on the company’s business operation status and problems,combining with the company’s business objectives and SWOT strategic direction.The article constructs a strategic system that is suitable for SXJK Company’s development,formulates specific measures and guarantee methods for implementing the strategy,and adopts enterprise strategic management theories.The overall framework is as follows: adhere to the principles of "focusing on the main business,meticulous management;benchmarking first-class,making up for weaknesses and strengths;prioritizing benefits,considering overall situation;driving innovation,empowering digitalization;adopting a systematic approach,controlling risks," vigorously carry out toll marketing work,do a good job in service area business,open up a diversified development pattern for auxiliary businesses,and follow the green environmental protection regulations and policies to enter the new energy industry.Meanwhile,through the implementation of a diversified service area strategy,fully utilizing its own large scale and wide coverage advantages,SXJK Company will enhance its service quality and economic benefits,gradually becoming a benchmark enterprise for highway management units.By constructing the development strategic system for SXJK Company,this article hopes that the company can further clarify its development direction,take the initiative to seize opportunities,fully leverage its strengths,and make up for its weaknesses to provide powerful driving force for the healthy and sustainable growth of the enterprise.