| With the improvement of people’s material conditions,consumers’ consumption ideas and behavior patterns also change.The needs of humans have shifted from material to spiritual,beyond food and clothing,over time.Agriculture is an indispensable part of our country’s traditional culture.It has become the first choice of many consumers with its profound historical heritage and green ecological advantages.So the combination of agriculture and tourism has become a current trend,and the exhibition hall of agricultural products came into being.The expansion of the agricultural industry has been perpetual,necessitating the building of a unique exhibition hall to showcase it.The content of this paper is under the background of the development of "one village,one product" characteristic agricultural products in our beautiful countryside,the agricultural products are diversified in the exhibition hall space design,using the added value of the exhibition hall space,drive the brand advantage of agricultural products,promote agriculture to improve the quality as the guidance,and promote the development of local economic benefits.This paper mainly solves the problems of regional exhibition of agricultural products and the presentation of design features in exhibition space.It uses case study investigation to investigate some excellent theme exhibition space cases,analyzes the successful steps,and combines the exhibition components and design characteristics of excellent exhibition halls to enhance the influence of enterprises’ products and brand effect.The production and marketing mode of "e-commerce + base + cooperatives + farmers" is adopted for innovation,and the space environment design of Chuju exhibition hall station with characteristics in Daliu Town of Chuzhou City is developed comprehensively.Finally,based on the exhibition hall planning and characteristic display,the future outlook and suggestions are put forward.This paper is divided into six chapters,from the first chapter and the second chapter combined with the background of this topic to explain the concepts related to the space design of agricultural products exhibition hall.Secondly,the third chapter from the characteristics of agricultural products exhibition hall space research and analysis,and through the investigation of domestic theme exhibition space,summarize the existing problems,and make research inspiration and summary.The fourth chapter systematically analyzes the construction and design elements of the exhibition hall space from the established conditions of featured agricultural products,excavates and summarizes the visual marketing design and space atmosphere creation of featured agricultural products exhibition hall space.Finally,the fifth chapter and the sixth chapter are based on the results of investigation and analysis to show the effect of Chuju Exhibition Hall Station in Daliu Town of Chuzhou City,and summarize the above research and design results. |