The Study On The Application Of Panoramic Roaming Technology In Product Promotion Display Design Based On VR

Panoramic roaming display platform is a system that supports a variety ways of display, has well effect on experience and also has immersion on varying degree. Mainly based on the panoramic camera technology to collect data, the display platform provides dynamic three-dimensional panoramic video to the visitors. The visitors can experience a wide horizon, high resolution and high quality panoramic video. It has great potential application in video surveillance, 3D movie, terriain reconnaissance and commercial propaganda and exhibition.The paper taking the opportunities of related researches, combining the lack of financial support of enterprise exhibition research and the potential application of the panoramic roaming display platform, discuss the application of panoramic photography in the panoramic roaming display platform. Panoramic photography is a technique of photography. Using the panoramic camera as the data acquisition equipment, equipped with professional panoramic video processing software, panoramic photography technology can provide enterprises a high cost solution of products promotion and exhibition, with the speedy and effective transmission of the network, low costs and a varying degree immersive panorama roaming experience.Based on the panoramic photography technology, the display platform can exhibit the products in all aspects by multiple ways. The visitors can have a deeper understanding of the products, such as production processes links, the use of links and so on. Combined with touch screen, somatosensory interaction equipment, VR glasses and other interactive hardware, panoramic roaming display platform fully realize its verisimilitude and functionality on display, experience and interaction.This paper mainly studied the followings:(1)Based on the research status of panoramic roaming display design, the paper will discuss the application status of the panoramic roaming technology.(2)Through the study of the related technologies of panoramic roaming display and the related issues on the development of platform, we construct a hardware system for panoramic roaming display platform relying on Beijing Dyna-VR science and technology company.(3)On the basis of the hardware system, panoramic roaming display platform exploits a software platform for products promotion and exhibition, the paper will analyz the application case of the platform on the promote of tea products. Finally checkout research result through the case analysis, find out the existing problems, and clarify the direction of the research in the future.