| With the emergence and popularization of big data,cloud computing,artificial intelligence,5G,etc.,the traditional development mode of large-scale production and manufacturing of enterprises can no longer effectively drive the development of Chinese economy.A new round of scientific and technological revolution and industrial revolution should occur in time,and intelligent manufacturing has become an important strategy for countries to change the development mode of manufacturing industry.Therefore,China has introduced policies and guidelines such as "Made in China 2025" and "Internet Plus" to fully support Chinese enterprises in implementing intelligent manufacturing transformation and development.The outbreak of the COVID-19 in 2020 also made more enterprises realize the importance of intelligent manufacturing transformation,thus accelerating the process of intelligent and digital transformation of Chinese enterprises to a certain extent.At present,many enterprises are actively exploring the mode of intelligent manufacturing,but there is still a lack of practical experience for the path selection of intelligent manufacturing transformation.As a leader in the household appliance industry,Haier Smart Home began to prepare for the transformation of intelligent manufacturing as early as 2005,and then launched the network strategy in 2012,which also officially entering the road of intelligent manufacturing transformation.In the process of exploration,Haier Smart Home not only keeps up with the pace of intelligent and digital production technology,but also carries out a subversive transformation from the aspects of enterprise management mode,organization mode and business model,and creates a series of unique platform system.These achievements make Haier Smart Home selected in the Chinese intelligent manufacturing pilot demonstration project issued by the Ministry of Industry and Information Technology,Haier has become a model of transformation in these industry.Based on the above background,this thesis takes Haier Smart Home as the object of case study.Based on the relevant theories of transformation and upgrading,it analyzes the three paths of its intelligent manufacturing transformation,and analyzes the impact of transformation on its enterprise performance by combining balanced scorecard and EVA.The research findings of this thesis are as follows: firstly,Haier’s intelligent manufacturing transformation is driven by the reasons of responding to the development of the era,adapting to the reform of management mechanism,catering to the differentiated needs of users,and maintaining its own competitive advantages;Secondly,Haier’s transformation of intelligent manufacturing has affected its corporate performance through the paths of intelligent R&D and digital innovation to obtain stable customers,intelligent production to improve operational efficiency,and intelligent platform to improve sales level;Third,through EVA calculation and analysis,the economic added value of Haier has performed well after the transformation.From the four dimensions of the balanced scorecard,intelligent manufacturing transformation has a positive impact on its performance,but there are still problems in fixed asset management,inventory management,accounts receivable management and other aspects.On the whole,Haier’s intelligent manufacturing transformation is comparatively successful.In addition,at the end of the thesis,suggestions are put forward for the problems existing in the intelligent manufacturing transformation process of Haier Smart Home,and suggestions are provided for the enterprises in the same industry to carry out relevant transformation as a reference.By exploring the path of intelligent manufacturing transformation of Haier and analyzing its impact on performance,this thesis provides the corresponding reference and enlightenment for the transformation of household appliance manufacturing industry. |
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