Research On The Marketing Strategy Of S Power Company Under The Market-oriented Reform Of Feed-in Electricity Prices

The power industry is the cornerstone of national life and economy,the forerunner in the field of energy,and is closely related to people’s lives.On November 25,2021,the Shanxi Provincial Development and Reform Commission issued the document "Notice on Implementing Matters Related to the National Development and Reform Commission to Further Deepen the Marketing Reform of Coal-fired Power Generation On-fired Power Prices",organizing and carrying out the work related work of power grid enterprise agents to purchase electricity,and comprehensively promoting feed-grid electricity prices marketization in Shanxi.The prelude to reform.This reform has made electricity have ordinary commodity attributes.Electricity prices are fully market-oriented,and the supply and demand sides trade freely.Grid enterprises do not monopolize the power sales market.The transformation of profit models,the intensification of market competition,the emergence of emerging businesses and the backwardness of service strategies have made S Power unable to adapt to the new market environment under the reform.This paper takes the market-oriented reform of feed-in electricity prices in Shanxi as the background and S Electric Power Company as the research object.Based on the power marketing strategy and marketing theory,through the analysis of the current marketing situation,this paper finds the problems existing in product quality,marketing model,service system and other aspects of S Power Company.Through the study of the macro-environment and micro-environment of S Power Company,the market advantages and disadvantages of S Power Company are analyzed to lay a foundation for the optimization of marketing strategies.STP research tools are used to determine market segmentation and target power market,so as to carry out targeted marketing and innovative marketing from three aspects: product strategy,service strategy and brand strategy,so as to improve the core competitiveness of enterprises.